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Project Titan: Will Apple buy Tesla?

by Milan
August 21, 2018
in News
Photo by Unsplash

Photo by Unsplash

Tesla shares are going through a turbulent time again - this could almost be the perfect time for Apple to get involved. Speculations about a complete takeover of the car manufacturer by the iGroup are nothing new.

It would be a sensation – both companies are leaders in what they do. There is currently no better match. Apple's project "titanium“ would be a done deal. If it were up to the Tesla investor Ross Gerber If it goes, this takeover would be the "gift of gifts" for Tim Cook. Gruber gave several arguments in favor of a purchase to CNBC. Apple would not only be a financially strong investor for the car manufacturer, but also the perfect solution for its operational business. But the iGroup could also benefit from this, namely through Tesla's innovations. Apple could, among other things, launch its project "titanium“ move forward.

Rumors are not new

The head of the asset manager Gerber Kawasaki is afraid that Apple's innovation curve will sink into the basement. He does not believe that phones will still be the leader in 10 years. In the past, there have been repeated rumors that Apple actually has an interest in Tesla.

Not least because of Apple's plans to build its own car. Just recently, a Tesla employee returned to Apple. He was, among other things, the production manager of the Model 3 - his return to Apple sparked new rumors.

What is Project Titan?

Little is known about the project. The development and construction of entire cars was Apple's original goal. In the course of research, this is said to have changed and the focus was placed on software development for autonomous driving. This was then to be incorporated into models from other manufacturers. The project itself was first documented in 2015.

Whether Tim will ultimately decide to join or not remains unclear, of course. The fact is that it would be a sensational step for Apple and would not only advance the "Titan" project.

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