According to various reports, sales of the iPhone 12 mini are said to be significantly lower than Apple expected. Now there are new details.
Only recently it was reported reportedthat production of the iPhone 12 mini could be stopped in the second quarter of 2021 – but not its marketing. The reason for this is that inventory levels are very high. Now Reuters has published a new article citing data from Counterpoint Research. It claims that the iPhone 12 mini only accounted for 5 percent of total iPhone 12 sales in the first half of January in the US. The report also includes comments from JP Morgan analyst William Yang, who believes Apple will halt production of the iPhone 12 mini during the second quarter. However, as explained above, this does not mean that Apple will remove the device from sale.
iPhone 12 mini has a very small fanbase
After all, there are still enough units in stock. Reports that demand for the mini version is very low were first documented at the end of last year. Yang explained in his latest forecast:
The lineup adjustment is expected by investors and should not be a negative surprise. This is in line with what we are seeing in the broader global market, where screens below 6.0" now account for about 10% of all smartphones sold.
While the small device is less in demand, the iPhone 12 Pro and iPhone 12 Pro Max are expected to boom. Several analysts have already stated that these devices are the most in demand. (Photo by Jshanebutt / Bigstockphoto)
