Apple has redesigned and restored the magnificent Palazzo Marignoli in Rome and is now making it the site of the 17th Apple Store in Italy.
Apple will open the Apple Store Via del Corso in Rome on May 27, 2021. Ahead of the opening, the company detailed how it worked on the store, which Apple describes as one of its “most significant restoration projects.” explained Deirdre O'Brien, Apple's senior vice president of retail:
We can't wait to start a new chapter in Rome with the opening of Apple Via del Corso. The new store celebrates the unique history and art of Roman culture and we hope to inspire the creativity of the local community with our Made in Rome program and future Today at Apple sessions.
The new Apple Store is located in a building originally built in 1873 by architect Salvatore Bianchi. It was famous for housing the Caffè Aragno, frequented by writers, artists and actors.
Apple Via del Corso: The 17th Apple Store in Italy
Apple has restored several works of art that were in Caffè Aragno and these are now on display in the new store. Contemporary ceiling paintings have also been revived in collaboration with local restorers, as has a marble staircase dating back to 1888. Apple Via del Corso is the 17th Apple Store in Italy and marks the first-ever "Today at Apple Made in Rome" program.
In collaboration with over 40 local artists, the sessions, initially held online, will cover topics such as music, art, design and more. The new store in Rome continues Apple's commitment to setting up Apple Stores in historic buildings that the company can then preserve. Previous examples include the Carnegie Library in Washington, which won an award for its architecture. Apple Via del Corso opens on Thursday, May 27, at 10 a.m. CEST. (Image: Apple)
