Tomorrow evening at around 10:30 p.m. CET, Apple will announce its first-quarter figures.
Apple is currently valued at just under 736.52 billion US dollars with a share price of 155.70 US dollars. Expectations are very low. At the beginning of the year, the company issued a profit warning - a disaster. Originally, total sales of 89 to 93 billion US dollars were expected for the first quarter. On January 2nd of this year, Apple lowered the forecast to 84 billion US dollars. Analysts' expectations were around 91 billion US dollars. Apple CEO Tim Cook justified the correction with poor iPhone sales in China, among other things. According to the statement, Apple had underestimated the economic slowdown. According to Cook, users in other markets have not switched to the new iPhone generation as expected either. The company did not want to specify which countries this was.
Sales figures will remain confidential
When Apple released its last quarterly figures, it announced that it would no longer provide specific sales figures for individual products. The change will come into effect tomorrow. This step is unlikely to please analysts and investors in particular. Many competitors, such as Samsung, have been taking this approach for some time. Apple justifies the measure by saying that specific sales figures are not a good indicator of the success of Apple's business.
Conference Call
The presentation will proceed as usual – first the figures will be published and half an hour later the Conference Call.
