Wells Fargo has high hopes for Apple. The major US bank has raised its price target for Apple shares from $245 to $290. The reason: strong expectations for the fourth quarter of 2025, the new iPhone 17, and the long-term prospects surrounding Apple Intelligence. Analysts believe Apple is on track for one of the best annual results in its history – driven by solid revenues and new momentum from the field of artificial intelligence.
Expectations are high ahead of Apple's financial results release on October 30. Bank Wells Fargo remains convinced that the company can continue to excel in an increasingly competitive market. The combination of a strong product portfolio, a steadily growing services business, and an evolving AI strategy is fueling confidence. Despite the fact that Apple initially started more slowly in the field of artificial intelligence than other tech companies, the company is trusted to make the technology suitable for mass adoption.
Analysts at Wells Fargo see Apple's strategic approach as having the potential not only to strengthen investor confidence but also to set new standards in the integration of AI into everyday devices.
Wells Fargo remains overweight and significantly increases price target
In a note to investors on October 21, Wells Fargo reiterated its overweight recommendation on Apple shares. At the same time, the price target was significantly revised upward from $245 to $290. The increase is considered a bullish signal and reflects expectations that Apple will perform strongly in the coming quarters.
The bank's forecast calls for quarterly earnings per share of $1.79. Fourth-quarter revenue is expected to reach $102.4 billion. This would mark Apple's fourth-quarter revenue surpassing the $100 billion mark for the first time in its history. By comparison, the previous high was $94.9 billion in 2024. Such a result would further cement the company's position at the top of the global technology giants.
Apple Intelligence as a key growth driver
A key aspect of Wells Fargo's assessment is Apple's new AI strategy. At its core is the Apple Intelligence platform, which is to be integrated into the entire product portfolio as part of the next major software generation. It includes a redesigned version of Siri, which was long considered overdue.
While Apple has so far been rather reserved in the AI race, analysts expect that the upcoming implementation could make the decisive difference. With its closed ecosystem and intuitive user interface, Apple is ideally positioned to establish artificial intelligence not just as a technical feature, but as a user-centric everyday aid.
In September, several smaller AI elements were already integrated into the operating systems, including live translation, intelligent messaging features, and enhanced calling options. These steps indicate that Apple is initially subtly but consistently embedding AI into its existing products. According to Wells Fargo, this approach could be precisely why Apple will bring artificial intelligence into the mainstream in the long run.
Strong ecosystem as a foundation for growth
Trust in Apple is based not only on individual product cycles, but on the strength of the entire ecosystem. Devices, software, and services are closely intertwined, ensuring stable revenues – especially in the services segment. Wells Fargo expects continued double-digit growth rates here. Services like iCloud, Apple Music, Apple TV+, and the App Store remain key revenue drivers.
By integrating Apple Intelligence, the company could create additional opportunities to offer new subscription models and premium services. Analysts expect this to further improve margins in the services segment, further strengthening investor confidence.
Stock market outlook and upcoming quarterly figures
Wells Fargo's new rating demonstrates clear confidence in Apple's medium-term prospects. Raising the price target to $290 is seen as a clear sign of optimism. The bank believes Apple is not only capable of meeting, but potentially exceeding, investor expectations.
The key will be the upcoming quarterly results, which will be released on October 30. If revenue and profit are in line with forecasts, this would be a record quarter for Apple. Following the release, the company will hold a conference call with analysts, where further details on performance and AI strategy are expected.
Apple Intelligence paves the way for the next phase of growth
Apple is facing a pivotal quarter. Expectations are high, and Wells Fargo's price target increase demonstrates unwavering confidence in the company's innovative strength. Apple Intelligence is seen as the key to a new growth phase in which artificial intelligence will be more deeply integrated into users' everyday lives.
With a stable ecosystem, a loyal user base, and a clear focus on AI, Apple is well placed to continue its success story. If the company meets its forecasts, the $290 mark for Apple stock could not only be realistic, but also become a new standard for investors. (Image: Shutterstock / Tang Yan Song)
Disclaimer: No recommendation for investments
This article does not constitute financial or investment advice. The information contained herein is for journalistic and informational purposes only. Please conduct your own research or consult a financial advisor before making any investment decisions.
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