Apple launches creative Christmas project in London

For the 2025 Christmas season, Apple is launching a public campaign centered around digital Christmas trees. With the "Your Tree on Battersea" campaign, Apple is opening up a project of this kind to everyone in the UK for the first time. Digital artworks, created on the iPad, will be projected onto the iconic chimneys of Battersea Power Station. The company is relying on creative participation, celebrity endorsements, and modern technologies for the project.

The central idea of the project is to submit self-designed Christmas tree designs as digital artworks. These designs are created using an iPad – ideally in combination with the Apple Pencil – and can be submitted online until 11:59 PM on November 23, 2025. A total of 24 entries will be selected and then publicly displayed on December 4 at 5 PM on the south side of the chimneys and washing towers of Battersea Power Station.

The campaign, titled "Your Tree on Battersea," aims to encourage creative use of digital tools. Apple provides templates to assist with the design process. Participation is free and submissions can be made online from home or during special sessions at Apple Stores.

Support through Today at Apple Sessions

For anyone needing help with implementation or inspiration for their design, Apple is offering special 30-minute Today at Apple sessions in all 39 UK Apple Stores between November 6 and 22, 2025. These sessions will explain how to use the templates, which techniques are suitable, and how to submit your design. The sessions will also continue until December 22, allowing participants to pursue their creative ideas even after the official submission deadline – for personal projects or simply to experiment.

Prominent contributions and artistic context

The project is accompanied by British comedian and presenter Munya Chawawa, who will host the event. In addition to the 24 winning entries, further works by well-known personalities will be shown, including digital art by Sir Stephen Fry and David Shrigley OBE.

The initiative is part of a series of artistic projects by Apple that bring technology and art together. In recent years, only commissioned works have been presented, including David Hockney's 2023 iPad Pro artwork "Bigger Christmas Trees" and a 2024 Wallace & Gromit animation produced with the iPhone 16 Pro Max by Studio Aardman.

Apple: Public Creativity on a Grand Scale

New this year is the inclusion of works by non-professional artists and creatives. Apple is thus opening up a previously exclusive format to the general public. The Battersea Power Station will serve as a highly visible projection surface – a modern-day advent calendar, featuring a new artwork each day.

With the iPad and its accompanying tools, Apple demonstrates how accessible digital creativity has become. The project combines technology with a festive atmosphere and opens the door to creative experimentation on a grand stage. (Image: Apple)