Former German App Store manager Tom Sadowski has published a new book with Murmann Verlag called "App Store Confidential: A Personal Look Behind the Scenes of Apple's Most Important Business." But Apple fears it will be exposed, which is why the company now wants to ban the title.
Apple's lawyers are currently trying to stop a book they believe reveals confidential trade secrets. Apple's legal department has reportedly instructed both former German App Store manager Tom Sadowski and Murmann Verlag to discontinue the new book, "App Store Confidential." Apple is demanding that previously distributed copies be recalled and all manuscripts destroyed. However, so far, neither the author nor the publisher has complied with Apple's request. Focus explains:
According to information from the weekly newspaper “Die Zeit,” Apple believes that manager Tom Sadowski’s work reveals “trade secrets” that are of “significant economic value” to the company.
But "App Store Confidential" is said to be merely the manager's personal review. While Sadowski admits no wrongdoing, Apple explains to "Die Zeit":
Apple has long supported a free press and supports authors of all kinds." Sadowski "violated his employment relationship." The company's "employment policies" are applied "equally and fairly" to all employees.
“App Store Confidential”
The book "App Store Confidential" was published in Germany on Tuesday and is intended to provide a behind-the-scenes look at how the App Store works from the perspective of the former manager. Specifically, it describes Sadowski's journey at Apple and shares his own experience working in the App Store, as well as his meetings with Apple CEO Tim Cook. Tom Sadowski worked for Apple for around 10 years and was temporarily responsible for iTunes marketing in Germany, Austria, and Switzerland. Most recently, he headed the German App Store until November 2019. He now advises companies on apps and monetization. Anyone interested in the book can find both the Kindle edition and a paperback version on Amazon. (Image: MurmannVerlag)
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