News
Something is always happening at Apple – a hardware launch, a software update, a response to new regulation, a leadership change. This is where those stories land, sorted by importance rather than by time of publication.
Coverage includes iPhone, iPad, Mac, Apple Watch, Apple TV, AirPods, and Vision Pro, along with every update across iOS, iPadOS, macOS, watchOS, tvOS, and visionOS. Legal battles, quarterly results, and strategic decisions are part of the mix as well – always with one goal in mind: not being first, but being the clearest.
Every story is checked against its original source before publication – Apple press releases, official documentation, industry reporters with proven track records. Aggregated reports or clickbait translations from international sources don't make it here. What matters isn't what goes viral, but what actually affects Apple users: availability, pricing, regional specifics – with a focus on the German-speaking market, but not exclusively.
Apple Vision Pro with M5 chip: Faster, clearer, better
The new Apple Vision Pro with M5 chip offers more performance, longer battery life and a comfortable dual band made of knitted fabric.
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Apple unveils M5 – the most powerful chip yet
Apple ushers in a new era of AI performance with the M5 chip. More power, efficiency, and graphics – the most powerful chip yet...
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Apple faces expensive tax dilemma in India
Apple is under pressure due to Indian tax regulations. The company could lose billions and be forced to change its production strategy.
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Apple shows teaser: MacBook Pro M5 is about to launch
Apple shows teaser of the new MacBook Pro with M5 chip. The next hardware generation is about to be officially unveiled.
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iPhone 17: Why the selfie camera has changed a lot
Apple explains why the iPhone 17's front camera has changed so dramatically—and how new chips make selfies more natural...
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Market report: iPhone 17 catapults Apple to the top
The iPhone 17 is driving Apple's market share upwards – according to IDC, the company is closing in on strong demand and innovation...
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Apple TV has significantly more subscribers than expected
Apple TV has more subscribers than expected. Eddy Cue explains how Apple is gaining a foothold in the streaming market and continuing to expand.
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Apple launches new clean energy projects in Europe and China
Apple is investing in clean energy and implementing new projects in Europe and China to become completely carbon neutral by 2030.
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All highlights of iOS 26.1 Beta 3 at a glance
iOS 26.1 Beta 3 brings new features for AI, audio, and design. Learn more about the changes and Apple's future plans.
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macOS 26.1 Beta 3 hints at a revised XDR display
New code discoveries in macOS 26.1 point to a Pro Display XDR with an integrated webcam, Center Stage, and typical Apple technology.
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