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Increase the performance of your Apple Watch with watchOS 10 and the advanced battery feature Optimized Charge Limit.

Revolutionary user experience: Learn how to control the Apple Vision Pro headset with gestures, eye movements and voice commands.

Photos app in iOS 17: Pets are recognized and beloved memories are captured. Find out more about the innovative feature.

Never forget again: With iOS 17 and the new reminder function, you can be sure to take your medication!

WhatsApp Channels: Effective Announcements for Organizations - Discover the new platform to share important news.

macOS Sonoma: Exclusive features for Apple Silicon Macs. Efficient work, impressive presentations. Focus on compatibility.

Upgrade opportunity with iPadOS 17: Find out which iPad models will get the latest operating system and which won't. Stay tuned!

Discover the Apple Vision Pro: Customize your headset for maximum comfort and unique visual experiences.

Quickly share contacts and passwords in iOS 17 - Discover the new feature and make your everyday life easier!

Get early access to iOS 17 Developer Beta: Install for free on your iPhone and discover the latest features!