Apple Services is Apple's fast-growing services business and covers all of the company's software subscriptions and digital offerings – including Apple Music, Apple TV, Apple Arcade, Apple Fitness+, iCloud+, Apple News+ and Apple One. The portfolio is rounded out by payment services such as Apple Pay and Apple Cash, the App Store, AppleCare and features like Find My, Apple ID and Family Sharing. Together, these services have become one of the most important revenue streams on Apple's balance sheet, with more than a billion paid subscriptions worldwide and regular records in quarterly earnings.
On apfelpatient.de, this tag brings together all news, rumors and background information on Apple's services strategy: new features in iOS, watchOS and macOS, price adjustments for subscriptions, bundle options via Apple One, regulatory battles around the App Store, and strategic decisions out of Cupertino. Quarterly results, market share and comparisons with competitors such as Spotify, Netflix and Google are also continuously analyzed here.
Anyone wanting to understand where Apple's services division is heading, which new services are in the pipeline and how to get the most out of their subscriptions will find a complete editorial overview here.
Cristo Fernández, aka Dani Rojas from Ted Lasso, signs with El Paso Locomotive FC – and actually becomes a professional footballer.
A YouGov survey shows that only 13 percent of US users would upgrade because of a foldable design, compared to 12 percent for AI.
Apple is using AI-generated presenters in its internal sales coach app for the first time. This allows training videos to be individually tailored.
Apple is planning the biggest Siri overhaul ever in iOS 27: system-wide search gesture, dedicated Siri app, and chat mode in the Dynamic Island.
Adam Scott confirms: Severance season 3 is coming much sooner than the three-year wait between seasons 1 and 2.
Apple has acquired the German company Patchflyer GmbH, creator of Color.io. This is another building block for Apple Creator Studio.
Apple Arcade will receive an exclusive Bluey crossover featuring five games starting May 21st. Four additional new titles will launch on June 4th.
Apple and Google are launching end-to-end encryption for RCS. iPhone users with iOS 26.5 will see a lock icon in chats starting today.
Apple TV's comedy "The Studio" wins the BAFTA 2026 in the International category and becomes the most awarded series of the year.
Safari 27 will reportedly automatically group tabs by topic. The new "Organize Tabs" feature will be unveiled at WWDC on August 8th...
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