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Apple is responding to the shrinking smartphone market in China with price reductions and is trying to boost its New Year business.

ChatGPT Atlas becomes significantly more productive and user-friendly on the Mac with tab groups, intelligent search, and an improved interface.

Apple is planning a new Siri chatbot at the ChatGPT level. Why costs, cloud computing, and subscription models have suddenly become central issues.

Apple is apparently developing a Home Hub with an active rotating base. New reports show parallels to Apple's long-term robotics plans.

Apple will once again be the world's most valuable brand in 2026, increasing its brand value to $607 billion according to Brand Finance.

Apple supplier Luxshare hacked: Attackers publish evidence of the theft of sensitive data from Apple's production environment.

Apple is developing an AI-powered pin the size of an AirTag. Find out what's known about its design, 2027 launch, and Apple's AI challenges.

With iOS 27, Apple is reportedly planning the biggest Siri overhaul since 2011, including chatbot, AI features and direct system access.

Apple uses internal AI chatbots like Enchanté to improve development, organization, and knowledge transfer within the company.

Threads will become part of Meta's advertising system. Advertising will launch worldwide and significantly change the platform's role.