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FineWoven instead of leather: Apple's sustainable trendsetter

by Milan
September 12, 2023
Apple Watch Series 9 FineWoven

Image: Apple - FineWoven bracelets

Apple continues its sustainability efforts by moving away from using leather for iPhone cases and Apple Watch bands. Instead, the company is introducing FineWoven as a new eco-friendly material. This move underscores Apple's commitment to sustainability and plan to become completely carbon neutral by 2030.

Since the iPhone 5S in 2013 and the first generation of the Apple Watch, Apple has relied on leather as a material for iPhone cases and watch straps. This leather was appreciated by many users but Apple has now decided to make a significant change. At the Wonderlust event, Apple presented FineWoven presented, a material that is 80% post-consumer recycled material. This change marks an important step toward a more sustainable future and shows that Apple takes the environmental impact of its products seriously.

FineWoven: An environmentally friendly alternative

FineWoven is the new material Apple uses for its iPhone cases and Apple Watch bands. This innovative material is made from 80% post-consumer recycled material and offers a sustainable alternative to leather. With this decision, Apple is helping to reduce the need for new raw materials and minimize the environmental footprint of its products.

Apple Watch Series 9 FineWoven
Image: Apple – FineWoven bracelets

variety in colors and styles

FineWoven is available in a variety of color options, giving users the opportunity to customize their accessories. Additionally, Apple offers four Hermès straps made from FineWoven to provide stylish and eco-friendly options for Apple Watch owners. This wide selection underscores the versatility and appeal of FineWoven as a sustainable material.

Image: Apple

Apple's commitment to sustainability

The switch from leather to FineWoven is part of Apple's ambitious goal to become carbon neutral by 2030. The company has already taken steps to reduce its carbon footprint and is now increasingly relying on more environmentally friendly materials. This switch is a clear demonstration of Apple's commitment to sustainability and environmental protection.

Conclusion

With the introduction of FineWoven as a replacement for leather in iPhone cases and Apple Watch straps, Apple is making a strong statement about its commitment to sustainability. This move shows that technology and environmental protection can go hand in hand. FineWoven not only offers an environmentally friendly alternative, but also variety in colors and styles. Apple's goal of becoming carbon neutral by 2030 continues to take shape, and FineWoven is a significant step on that path. Users can now enjoy stylish accessories without sacrificing sustainability. It's a change that is not only good for the environment, but also represents the future of technology and design. (Image: Apple)

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