At the end of January, Apple announced that it wanted to reduce the prices of the current iPhone generation. Now the company has revised its offer.
Apple's aggressive advertising campaigns since the beginning of December already indicated a sales crisis - this was finally confirmed when the last quarterly figures were published. The reason for this is currency fluctuations - according to Cook, prices were too closely aligned with the US dollar, so an adjustment was made in other countries outside the USA.
Cheap iPhone Xr, iPhone Xs and iPhone Xs Max under one condition
However, the price reduction is subject to a condition. To get one of the current models at a lower price, you must hand in your old iPhone. This makes an iPhone Xr available for as little as €580. The starting price for an iPhone Xs is €880. The discount is not new – previously, the promotion was advertised with the phrase "for a limited time." This has now been removed, and the promotion is permanent. All iPhones from the 6th generation onwards are eligible for trade-in. The discount depends on the condition and age of the old device. Depending on the device generation, the offer could actually pay off – but a price comparison with third-party retailers is a must. Whether this will increase sales remains to be seen.
