{"id":7104,"date":"2019-10-31T14:02:06","date_gmt":"2019-10-31T13:02:06","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=7104"},"modified":"2025-02-06T07:59:17","modified_gmt":"2025-02-06T06:59:17","slug":"apple-acquires-rights-to-airtag-brand","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-erwirbt-rechte-an-airtag-marke","title":{"rendered":"Apple acquires rights to &quot;AirTag&quot; trademark"},"content":{"rendered":"<p class=\"p1\"><strong><span class=\"s1\">Reports about an Apple tracker have increased dramatically in recent weeks. In addition to several iOS 13 leaks, further evidence has now emerged from official sources.<\/span><\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">The word &quot;AirTag&quot; was first discovered in iOS 13.2 and, according to the code, is said to stand for Apple&#039;s new tracker. But the name &quot;AirTag&quot; is protected. The rights to this brand were held by a Russian group of companies that specializes in RFID technology. Apple is now said to have officially acquired the &quot;AirTag&quot; brand. Russian media are reporting that a group of companies called ISBC - also known as &quot;The leading smart card and RFID tag manufacturer in Russia&quot; - has sold the &quot;AirTag&quot; brand to Apple. The report has now been officially confirmed in a statement on the ISBC website. According to this, there was indeed a transaction to transfer the rights to &quot;AirTag&quot;.<span class=\"Apple-converted-space\">\u00a0 <\/span>However, details about the buyer cannot be disclosed as they fall under confidentiality conditions - according to the company. The company explained the rebranding as follows:<\/span><\/p>\n<p class=\"p1\"><em><span class=\"s1\">&quot;The ISBC\u00ae group of companies has decided to push ahead with the development of its own products under the unified ISBC\u00ae brand. This decision to rebrand is highly dependent on the international deal on the transfer of the AIRTAG\u00ae brand. The transfer of RFID key fobs from the AIRTAG\u00ae brand to our flagship product - ISBC\u00ae - demonstrates our confidence in the future of products and solutions. The agreed confidentiality does not allow us to disclose the transaction in detail. But we can express our confidence that the future of the AIRTAG\u00ae brand that we have envisioned and registered internationally will be bright, that the whole world will know and love the so-called new product.&quot;<\/span><\/em><\/p>\n<p class=\"p1\"><strong><span class=\"s1\">movement not to track<\/span><\/strong><\/p>\n<p class=\"p1\"><\/p>\n<p class=\"p1\"><span class=\"s1\">Apple is not mentioned by name here, but the current <a href=\"https:\/\/www.apfelpatient.de\/en\">iOS 13.2 version<\/a> the deal indirectly. The name &quot;AirTag&quot; has already been secured there. According to the code, this is definitely reserved for Apple&#039;s as yet unpublished tracker. If you follow the movements of the trademark registration &quot;AirTag&quot; directly, you will currently find no indication that establishes a connection to Apple. However, this is due to the fact that the company is temporarily operating under a different name in such transactions. Accordingly, an official adaptation of the brand by Apple Inc. is to be expected at a later date - preferably after the release of the respective product. When Apple will introduce the new accessory remains completely unclear. Everything we know so far about AirTag can be found in our large <a href=\"https:\/\/www.apfelpatient.de\/en\">Summary<\/a> read it. <em>(Photo by ismagilov \/ Bigstockphot)<\/em><\/span><\/p>\n<h5><em><strong>You don&#039;t want to miss any more news? Then subscribe to our <a href=\"https:\/\/t.me\/apfelpatient_official\">Telegram channel<\/a><\/strong><\/em><\/h5>","protected":false},"excerpt":{"rendered":"<p>Die Berichte rund um einen Apple Tracker nehmen in den letzten Wochen drastisch zu. Neben mehreren iOS 13 Leaks tauchte nun ein weiterer Beleg von offizieller Seite aus auf. Das Wort &#8222;AirTag&#8220; wurde erstmals in iOS 13.2 entdeckt und soll dem Code nach f\u00fcr Apples neuen Tracker stehen. Doch die Bezeichnung &#8222;AirTag&#8220; ist gesch\u00fctzt. Die [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7105,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[9],"tags":[328,3,8],"class_list":["post-7104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-airtag","tag-ios","tag-iphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple erwirbt Rechte an &quot;AirTag&quot;-Marke<\/title>\n<meta name=\"description\" content=\"Die Berichte rund um einen Apple Tracker nehmen in den letzten Wochen drastisch zu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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