{"id":71014,"date":"2026-08-03T20:49:08","date_gmt":"2026-08-03T18:49:08","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=71014"},"modified":"2026-08-03T20:51:43","modified_gmt":"2026-08-03T18:51:43","slug":"apple-store-accessories-area-redesigned","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-store-zubehoerbereich-neu-gestaltet","title":{"rendered":"Apple Store: Accessories section completely redesigned"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple has revamped the accessories section in its online store and Apple Store app. New features include a product bar at the top of the page, curated collections, and significantly more refined filters. The changes have also been implemented in the German store \u2013 with one difference.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Anyone looking for a cable, case, or wristband on Apple's website previously ended up on a list primarily sorted by device family. This has changed with the redesigned <a href=\"https:\/\/www.apple.com\/de\/shop\/accessories\/all\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"exclude\">accessories page<\/a>, which went live last week. We tested the German version on a Mac: The redesign works the same way in Germany as it does in the US.<\/p>\n\n\n\n<p class=\"translation-block\">This is Apple's second overhaul of the shopping experience in just a few weeks. In July, <a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-store-app-ai-shopping-assistant\" data-wpel-link=\"internal\" target=\"_self\">evidence of an AI shopping assistant<\/a> was already found in the Apple Store app.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-das-wichtigste-in-kurze\">Key Facts at a Glance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The accessories homepage features a product bar with nine entry points, ranging from iPhone to Beats.<\/li>\n\n\n\n<li>Curated collections group accessories by occasion rather than by device.<\/li>\n\n\n\n<li>In the German version, four of these collections are available to choose from, while in the USA there are five.<\/li>\n\n\n\n<li>Category pages have new filters for accessory type, compatibility, brand, color, and Apple exclusivity.<\/li>\n\n\n\n<li>A direct link, \u201eAsk our Specialists,\u201c is located in the top right corner of the homepage.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-sich-auf-der-startseite-andert\">What&#039;s changing on the homepage<\/h2>\n\n\n\n<p>The most noticeable change is located directly below the heading. A bar with nine product icons leads to iPhone, iPad, Mac, Apple Watch, Apple Vision Pro, AirPods, TV &amp; Home, AirTag, and Beats. What was previously a menu item is now the first visible entry point.<\/p>\n\n\n\n<p>Below this is a section for new products, followed by thematic sections. These cover charging accessories, home office, tools for creatives, health &amp; fitness, sound accessories and AirTag, and each leads to the appropriate category.<\/p>\n\n\n\n<p>In the upper right corner, there are two direct links that were previously missing: &quot;Ask our Specialists&quot; and &quot;Find the Apple Store&quot;. The first opens the consultation without having to switch to support.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vier-kuratierte-kollektionen-eine-weniger-als-in-den-usa\">Four curated collections \u2013 one fewer than in the USA<\/h2>\n\n\n\n<p>Under the heading &quot;Our Highlights. Soon Yours Too.&quot; lies the truly new feature: switchable collections that group accessories by occasion instead of by device. In the German version, there are four.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Collection (Germany)<\/th><th>Equivalent in the US store<\/th><\/tr><\/thead><tbody><tr><td>Top recommendations<\/td><td>Power Picks<\/td><\/tr><tr><td>New Colors<\/td><td>Fresh Colors<\/td><\/tr><tr><td>Perfect for on the go<\/td><td>Travel Ready<\/td><\/tr><tr><td>Working from home<\/td><td>Work from Home<\/td><\/tr><tr><td>\u2013<\/td><td>Student Life<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The fifth US back-to-school collection has no equivalent in the German store. This makes sense given the timing: the school year starts in August in the US, while summer vacation is still underway in Germany. Whether the selection will be added later remains to be seen \u2013 Apple noticeably changes these collections throughout the year.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen.png\" alt=\"Curated collections in Apple Store accessories with tabs for top picks, fresh colours, travel and working from home\" class=\"wp-image-71009\" srcset=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen.png 1920w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-300x169.png 300w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-1024x576.png 1024w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-768x432.png 768w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-1536x864.png 1536w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-18x10.png 18w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-750x422.png 750w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-kollektionen-1140x641.png 1140w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image: Apfelpatient<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-neue-filter-in-den-kategorien\">New filters in the categories<\/h2>\n\n\n\n<p>Apple has also made improvements at a deeper level. The category pages now offer five filters: accessory type, compatibility, brand, color, and \"Only at Apple.\" In addition, there's a sorting option that defaults to \"Recommended.\"<\/p>\n\n\n\n<p class=\"translation-block\">The compatibility filtering feature is particularly time-saving. Previously, anyone wanting to know which cable fits their device had to piece that information together from the product descriptions \u2013 and with USB-C, that's <a href=\"https:\/\/www.apfelpatient.de\/en\/tips-tricks\/which-usb-c-cable-does-your-mac-need\" data-wpel-link=\"internal\" target=\"_self\">not exactly straightforward<\/a>.<\/p>\n\n\n\n<p>The &quot;Only at Apple&quot; filter limits the results to products that are not otherwise available in stores. Third-party accessories such as Belkin, Twelve South, or ShiftCam remain visible and can be selectively shown or hidden using the brand filter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-der-umbau-mehr-uber-apples-zubehorgeschaft-verrat-als-uber-die-website\">Why the redesign reveals more about Apple&#039;s accessories business than the website<\/h2>\n\n\n\n<p>A newly reorganized shop sounds like cosmetics. The reason likely lies elsewhere: Apple&#039;s accessory offerings have grown significantly in recent years, primarily due to third-party manufacturers. A list organized by device family no longer scales effectively \u2013 someone looking for a stand isn&#039;t likely to think of an iPhone or iPad first.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter.png\" alt=\"Chargers and adapters category page in Apple Store accessories with filters for type, compatibility, brand and colour\" class=\"wp-image-71013\" srcset=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter.png 1920w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-300x169.png 300w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-1024x576.png 1024w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-768x432.png 768w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-1536x864.png 1536w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-18x10.png 18w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-750x422.png 750w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/08\/apple-store-zubehoer-filter-1140x641.png 1140w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Image: Apfelpatient<\/figcaption><\/figure>\n\n\n\n<p>The themed collections are the answer to this, and they also serve as a sales tool. Those who open &quot;Work from Home&quot; will see a selection curated by Apple \u2013 not the full product range.<\/p>\n\n\n\n<p>The new section is still practically useful, especially because of the filters. If you previously searched for compatibility in the accessories section, you can now save yourself the detour of visiting individual product pages. However, checking other retailers for price comparisons remains advisable \u2013 Apple&#039;s own store is rarely the cheapest place for third-party accessories. (Image: Apfelpatient)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/india-tax-benefits-for-iphone-production-2041\">India: Tax breaks for iPhone production until 2041<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/icloud-backdoor-apple-sues-great-britain-again\">iCloud backdoor: Apple sues Great Britain again<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/leagues-cup-starts-on-apple-tv\">Leagues Cup launches on Apple TV: All 62 games included in the subscription<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Apple Store: The accessories section has been redesigned \u2013 with collections and new filters. One category from the US is missing in Germany.<\/p>","protected":false},"author":2,"featured_media":71010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"custom","post_date_format_custom":"j. F Y - H:i","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[13],"class_list":["post-71014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-techpatient"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple Store: Zubeh\u00f6rbereich komplett neu gestaltet | Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple Store: Der Zubeh\u00f6rbereich ist neu gestaltet \u2013 mit Kollektionen und neuen Filtern. 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In Deutschland fehlt eine Kategorie aus den USA.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan Jovicic\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet\"},\"author\":{\"name\":\"Milan Jovicic\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/3fe9a117bec4b636acd9c6616396fdc8\"},\"headline\":\"Apple Store: Zubeh\u00f6rbereich komplett neu gestaltet\",\"datePublished\":\"2026-08-03T18:49:08+00:00\",\"dateModified\":\"2026-08-03T18:51:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet\"},\"wordCount\":740,\"publisher\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/apple-store-zubehoer-startseite.jpeg\",\"keywords\":[\"TechPatient\"],\"articleSection\":\"Apple News\",\"inLanguage\":\"en-US\",\"isAccessibleForFree\":\"True\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet\",\"name\":\"Apple Store: Zubeh\u00f6rbereich komplett neu gestaltet | Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-store-zubehoerbereich-neu-gestaltet#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/apple-store-zubehoer-startseite.jpeg\",\"datePublished\":\"2026-08-03T18:49:08+00:00\",\"dateModified\":\"2026-08-03T18:51:43+00:00\",\"description\":\"Apple Store: Der Zubeh\u00f6rbereich ist neu gestaltet \u2013 mit Kollektionen und neuen Filtern. 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