{"id":67189,"date":"2026-04-25T22:49:38","date_gmt":"2026-04-25T20:49:38","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=67189"},"modified":"2026-04-25T22:50:48","modified_gmt":"2026-04-25T20:50:48","slug":"will-the-next-entry-level-ipad-be-the-ipad-neo","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/wird-das-naechste-einsteiger-ipad-zum-ipad-neo","title":{"rendered":"Will the next entry-level iPad be called the &quot;iPad Neo&quot;?"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple might introduce a new naming strategy for the next standard iPad. Evidence from a recent Tom&#039;s Guide interview with John Ternus and Greg Joswiak suggests that the currently unnamed base iPad could receive a clear, identifying name \u2013 perhaps &quot;iPad Neo&quot;.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Apple has a long-standing problem with the names of its entry-level devices. The cheapest iPad is simply called \"iPad\"\u2014a name that reveals nothing about the model and regularly causes confusion in discussions, tests, and reviews. With the <a href=\"\/\/www.apfelpatient.de\/en\/news\/macbook-neo-why-apple-chose-this-name\" id=\"https:\/\/www.apfelpatient.de\/news\/macbook-neo-warum-apple-diesen-namen-gewaehlt-hat\" data-wpel-link=\"internal\" target=\"_self\">MacBook Neo<\/a> in early March 2026, Apple took a first clear step: the cheapest MacBook finally received its own, unambiguous name. Now, there are increasing signs that the standard iPad could soon follow suit.<\/p>\n\n\n\n<p>The current entry-level iPad with the A16 chip has been on the market for over a year. Apple is expected to introduce a new version with the A18 chip in the coming months. The big question: What will Apple call this model? Previous generations were identified with generation numbers \u2013 &quot;iPad (10th Generation),&quot; for example. This numbering system was dropped for the first time with the current model. Instead, Apple is internally using &quot;iPad (A16)&quot; as a designation. However, a truly clear name is still lacking.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-joswiak-im-interview-gesagt-hat\">What Joswiak said in the interview<\/h2>\n\n\n\n<p class=\"translation-block\">In an interview with Tom's Guide, Apple's marketing chief Greg Joswiak <a href=\"https:\/\/www.youtube.com\/watch?v=kkBudtxgor0\" id=\"https:\/\/www.youtube.com\/watch?v=kkBudtxgor0\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">explained<\/a> why the MacBook Neo isn't simply called \"MacBook.\" In essence, he said that if Apple had just called the device \"MacBook,\" it would have lacked its own identity. Apple deliberately wanted to give it one - something short and snappy that fits with the Air and Pro models, but also conveys the novelty of the concept. Neo literally means \"new\" or \"reinvention.\" And that's precisely what the MacBook Neo is about: the reinvention of an affordable yet high-quality laptop.<\/p>\n\n\n\n<p>This is more than just a marketing ploy. It&#039;s Apple&#039;s commitment to a clear naming strategy: every product should have its own distinctive, descriptive name. This obviously applies to the entry-level models as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-das-naming-problem-zieht-sich-durch-das-apple-lineup\">The naming problem is a recurring theme throughout the Apple lineup<\/h2>\n\n\n\n<p>Apple has increasingly struggled with name consistency in recent years. Several examples illustrate how inconsistent the lineup has become:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>iPhone<\/strong>: iPhone 17, 17 Pro, 17 Pro Max \u2013 plus iPhone 17e (instead of SE), soon <a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/iphone-fold-all-rumors-and-facts-at-a-glance\" id=\"https:\/\/www.apfelpatient.de\/allgemein\/iphone-fold-alle-geruechte-und-fakten-im-ueberblick\" data-wpel-link=\"internal\" target=\"_self\">iPhone Ultra<\/a> as a foldable model<\/li>\n\n\n\n<li class=\"translation-block\"><strong>MacBook<\/strong>: Air, Pro \u2013 now also Neo<\/li>\n\n\n\n<li class=\"translation-block\"><strong>iPad<\/strong>: iPad, iPad Air, iPad Pro, iPad mini \u2013 the basic model without a clear name<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Apple Watch<\/strong>: Series, Ultra, SE<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Mac<\/strong>: Mac mini, MacBook Air, MacBook Pro, iMac, Mac Studio, Mac Pro<\/li>\n<\/ul>\n\n\n\n<p>The standard iPad is virtually the only Apple computer with a completely generic name. Unlike the iPad mini (small), iPad Air (light), or iPad Pro (premium), the name says nothing about the device&#039;s features. Apple deliberately avoided precisely this problem with the MacBook Neo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-warum-ipad-neo-passen-wurde\">Why \"iPad Neo\" would be a good fit<\/h2>\n\n\n\n<p class=\"translation-block\">The name iPad Neo would be a logical extension of the MacBook strategy. \"Neo\" stands for reinvention and was explicitly introduced with the MacBook to denote an affordable yet high-quality model. This fits perfectly with the standard iPad: It's the most affordable iPad variant and primarily aimed at beginners \u2013 precisely the target group Apple is also targeting with the <a href=\"\/\/www.apfelpatient.de\/en\/generally\/macbook-neo-vs-macbook-air-die-wichtigsten-unterschiede%e2%80%9c\" id=\"https:\/\/www.apfelpatient.de\/allgemein\/macbook-neo-vs-macbook-air-die-wichtigsten-unterschiede\" data-wpel-link=\"internal\" target=\"_self\">MacBook Neo<\/a>.<\/p>\n\n\n\n<p>Should Apple opt for &quot;iPad Neo,&quot; it would be a clear sign of consistency: Both entry-level products would share the same name, immediately clarifying their position in the Apple hierarchy. Buyers would know without further explanation that the Neo model is the most affordable, entry-level option. The Pro and Air models would remain reserved for more demanding users.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-das-hindernis-zu-wenig-neu\">The obstacle: Too little \"new\"<\/h2>\n\n\n\n<p>However, there is a catch. The name MacBook Neo was fitting because the device was truly a reinvention: Apple had previously not offered an affordable MacBook under \u20ac1,000, the A18 Pro chip in the Mac was new, and the concept of an extremely affordable Mac was new for Apple.<\/p>\n\n\n\n<p>The next iPad will be a different story. The design concept of the entry-level iPad dates back to 2022 \u2013 and it will likely remain largely unchanged even with the A18 chip. A name like &quot;iPad Neo&quot; would imply that the model appears genuinely new. However, if Apple only updates the chip and leaves everything else the same, the name would be inappropriate. Apple could then either choose a different name \u2013 or postpone the naming update to a later generation in which the iPad is actually comprehensively redesigned.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-wir-erwarten-konnen\">What we can expect<\/h2>\n\n\n\n<p>For Apple observers, the signs are clear. Joswiak&#039;s interview statements sound almost like a general strategy announcement: Entry-level products will get clear names, no more generic designations. This applies to the iPhone 17e (instead of SE), the MacBook Neo (instead of simply MacBook), and presumably soon to the next standard iPad as well.<\/p>\n\n\n\n<p>The arrival date of the next entry-level iPad is uncertain. The A18 chip is available, and a 2026 release is considered likely. Should Apple actually introduce a new name by then, the &quot;iPad Neo&quot; model would be the clearest indication yet of its new naming strategy. However, if the manufacturer retains the existing generic name, that would be a deliberate decision \u2013 and a sign that Apple is postponing the major iPad name reset to a later generation.<\/p>\n\n\n\n<p>Until the official unveiling, it remains speculation. But the Tom&#039;s Guide interview makes one thing clear: Apple knows that the naming issue in its lineup is a real problem \u2013 and is actively working to fix it. (Image: Shutterstock \/ Gabo_Arts)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ternus-via-vision-pro-we-are-only-at-the-beginning\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/news\/ternus-ueber-vision-pro-wir-sind-erst-am-anfang\">Ternus speaks about Vision Pro: \"We are only at the beginning\"<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-wins-two-peabody-awards-2026\">Apple TV wins two Peabody Awards 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/openai-introduces-gpt-5-5-for-chatgpt-and-codex\">GPT-5.5 is here: OpenAI introduces a &quot;new intelligence class&quot; for ChatGPT and Codex<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/perplexity-ceo-the-iphone-benefits-from-ai\">Perplexity CEO: AI will make the iPhone more important, not obsolete<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/mac-mini-base-model-sold-out-at-apple\">Apple's entry-level Mac mini is sold out<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/cooking-apple-maps-was-my-first-big-mistake\">Apple Maps was Cook&#039;s &quot;first big mistake&quot; \u2013 Apple Watch his pride and joy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/openai-images-2-0-image-generation-with-thinking\">OpenAI introduces ChatGPT Images 2.0 with Thinking capabilities<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-26-4-2-closes-fbi-signal-security-vulnerability\">iOS 26.4.2 closes a security vulnerability exploited by the FBI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/google-confirms-gemini-siri-is-coming-in-2026\">Google confirms: Gemini Siri is coming in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-26-4-2-is-here-with-bug-fixes-and-security-patches\">iOS 26.4.2 is here: Update with bug fixes available<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ternus-aims-to-make-apple-tv-more-competitive\">Ternus is an Apple TV fan and wants to make the service more competitive<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/talent-bonding-ternus-biggest-challenge\">Talent retention will be Ternus&#039; biggest challenge.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/anthropic-myth-unauthorized-access-has-been-gained\">Unauthorized access to Anthropic&#039;s myth \u2013 a security risk for Apple?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-managed-to-keep-the-ceo-change-perfectly-secret\">What Apple's CEO change reveals about the Company<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-ai-summary-for-all-chats\">WhatsApp is testing AI summaries for unread chats<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ternus-sees-new-breakthroughs-on-the-horizon-for-apple\">Ternus: \"Apple will change the world again\"<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/cook-explains-why-he-is-now-stepping-down-as-ceo\">Tim Cook explains why he is stepping down as CEO now<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-27-plans-stricter-network-security\">iOS 27 and macOS 27 bring stricter Network Security<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ternus-introduces-ai-platform-at-apple\">Ternus brings a new AI platform to the Hardware Team<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/how-wall-street-reacted-to-apples-ceo-change\">This is how Wall Street is reacting to Apple&#039;s CEO change<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/silo-season-3-starts-on-july-3rd-on-apple-tv\">Silo Season 3 premieres on July 3rd on Apple TV<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/cook-leak-was-an-apple-test-balloon-for-ternus\">The Cook resignation &quot;leak&quot; was a planned Apple test balloon.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ternus-is-a-decisive-ceo-for-apple\">Ternus: A decisive CEO for Apple<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple k\u00f6nnte das Standard-iPad bald &#8222;iPad Neo&#8220; nennen. Joswiak-Aussagen im Tom&#8217;s-Guide-Interview deuten auf neue Namens-Strategie hin.<\/p>","protected":false},"author":2,"featured_media":67188,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[18],"class_list":["post-67189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ipad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wird das n\u00e4chste Einsteiger-iPad zum &quot;iPad Neo&quot;? Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple k\u00f6nnte das Standard-iPad bald &quot;iPad Neo&quot; nennen. Joswiak-Aussagen im Tom&#039;s-Guide-Interview deuten auf neue Namens-Strategie hin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/will-the-next-entry-level-ipad-be-the-ipad-neo\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wird das n\u00e4chste Einsteiger-iPad zum &quot;iPad Neo&quot;?\" \/>\n<meta property=\"og:description\" content=\"Apple k\u00f6nnte das Standard-iPad bald &quot;iPad Neo&quot; nennen. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Will the next entry-level iPad be the &quot;iPad Neo&quot;? 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