{"id":66944,"date":"2026-04-20T22:10:06","date_gmt":"2026-04-20T20:10:06","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=66944"},"modified":"2026-04-20T22:10:57","modified_gmt":"2026-04-20T20:10:57","slug":"whatsapp-plus-meta-is-testing-a-paid-subscription","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-plus-meta-testet-kostenpflichtiges-abo","title":{"rendered":"WhatsApp Plus: Meta is testing a paid subscription with premium features"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Meta is introducing a paid subscription service called WhatsApp Plus. It primarily includes cosmetic improvements such as exclusive stickers, custom app themes, and more pinned chats. The basic features remain free.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">WhatsApp has always been one of the very few major messaging apps to remain completely free. Meta is now changing this strategy \u2013 at least for additional features. The company is rolling out WhatsApp Plus, a premium subscription that, according to a report by <a href=\"https:\/\/wabetainfo.com\/whatsapp-plus-is-rolling-out-new-premium-features\/\" id=\"https:\/\/wabetainfo.com\/whatsapp-plus-is-rolling-out-new-premium-features\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">WABetaInfo<\/a>, will initially be tested in select markets. Prices range from under one US dollar to around 2.49 euros per month.<\/p>\n\n\n\n<p>The reaction could be mixed. For many WhatsApp users, the messenger has long been an integral part of their daily lives \u2013 which potentially increases their willingness to pay for additional features. On the other hand, the premium features are almost exclusively cosmetic improvements. There are no genuine functional innovations. This clearly distinguishes WhatsApp Plus from subscriptions like iCloud+ or Apple One, which offer concrete added value.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-whatsapp-plus-enthalt\">What WhatsApp Plus includes<\/h2>\n\n\n\n<p class=\"translation-block\">According to the official help center page, WhatsApp Plus <a href=\"https:\/\/faq.whatsapp.com\/1480290710396618\/?cms_platform=web\" id=\"https:\/\/faq.whatsapp.com\/1480290710396618\/?cms_platform=web\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">includes<\/a> the following features:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Premium stickers<\/strong> with special effects not available to other users.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Customizable app themes<\/strong> and icons<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Up to 20 pinned chats<\/strong> instead of the current maximum of three<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Premium ringtones<\/strong> for specific contacts<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Advanced chat list customization<\/strong> with individual alerts, ringtones, and themes<\/li>\n<\/ul>\n\n\n\n<p>According to WABetaInfo, WhatsApp is also planning additional premium features that have not yet been publicly confirmed. Final pricing is also still pending \u2013 current prices vary by region and are still in the testing phase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-was-kostenlos-bleibt\">What remains free<\/h2>\n\n\n\n<p>Meta paywall does not remove any of WhatsApp&#039;s basic functions. Sending messages, making voice and video calls, and end-to-end encryption remain free for all users. This is important \u2013 because WhatsApp grew to prominence as a free alternative to traditional SMS, and a paywall for basic communication would be a reason for many users to switch to a competitor.<\/p>\n\n\n\n<p>The strategy follows a familiar pattern: freemium models where the core functionality remains free and only convenience or status features are chargeable. Apple also follows this logic with iCloud, where the basic 5 GB version is free, but larger storage plans cost money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-teil-einer-grosseren-meta-strategie\">Part of a larger meta-strategy<\/h2>\n\n\n\n<p>WhatsApp Plus isn&#039;t Meta&#039;s first monetization initiative. The company is also testing Instagram Plus, with features like longer Stories lasting beyond 24 hours and &quot;Super Hearts&quot; for content. Both subscription models are part of a larger strategy: Meta aims to reduce its reliance on advertising revenue and develop new, recurring revenue streams.<\/p>\n\n\n\n<p>The numbers behind this are enormous. WhatsApp has over two billion active users worldwide. If even just a small percentage of them subscribe, Meta would unlock a substantial new revenue stream \u2013 without changing its core business model.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/tips-tricks\/whatsapp-account-hacked-fraud-protection\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/tipps-tricks\/whatsapp-konto-gehackt-betrug-schutz\">WhatsApp hacked: How to protect your Account<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-whatsapp-plus-was-das-fur-iphone-nutzer-bedeutet\">WhatsApp Plus: What this means for iPhone users<\/h2>\n\n\n\n<p>For iPhone users in Germany, nothing will change initially. The paid features are purely optional; regular WhatsApp usage remains unchanged. However, those who like to personalize their app&#039;s design or pin many chats simultaneously might find the new premium service useful.<\/p>\n\n\n\n<p>According to WABetaInfo, WhatsApp Plus will also launch with a one-month trial period for new subscribers. Meta has not yet officially confirmed this trial period. A firm rollout date for Germany has also not yet been announced. (Image: Shutterstock \/ Diego Thomazini)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-sports-app-f1-weather-and-smaller-widgets\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/news\/apple-sports-app-f1-wetter-und-kleinere-widgets\">Apple Sports App: New update brings F1 weather and smaller widgets<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-26-4-2-is-about-to-be-released\">iOS 26.4.2 is about to be released<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-26-5-beta-3-next-step-towards-release\">iOS 26.5 Beta 3: Next step towards release<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/mac-sales-grew-more-strongly-than-the-pc-market-in-q1\">Mac sales are growing faster than the PC market \u2013 Apple is profiting from the price crisis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/app-store-current-ratings-are-significantly-worse\">App Store: Current ratings are significantly worse than average<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/india-threatens-apple-with-a-38-billion-fine\">Apple faces the world&#039;s highest antitrust fine in India<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/lune-app-understanding-health-data-with-a-score\">Lune: A score for sleep, recovery and activity<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/nsa-uses-anthropic-myth-despite-pentagon-dispute\">NSA uses Anthropic's Mythos despite dispute with the Pentagon<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/the-savant-apple-tv-launches-thriller-in-summer\">The Savant: Apple's cancelled Thriller is coming this Summer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-wins-against-masimo-import-ban-off-the-table\">Apple wins against Masimo: ITC ends import ban proceedings for Apple Watch<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/bnp-paribas-raises-apple-price-target-to-300\">BNP Paribas raises Apple price target to $300 \u2013 thanks to storage crisis<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/india-withdraws-aadhaar-app-requirement-for-iphones\">India distances itself: Apple does not have to pre-install the government app<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-will-showcase-60-ai-studies-at-iclr-2026\">Apple presents nearly 60 AI studies at ICLR 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-grows-20-percent-in-china-market-shrinks\">Apple grows by 20 percent in China \u2013 despite a shrinking smartphone market<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/openai-codex-mac-control-and-image-generation\">OpenAI Codex can now control the Mac, generate images, and remember workflows<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/claude-opus-4-7-anthropics-new-ai-model-is-here\">Anthropic introduces Claude Opus 4.7: Focus on sophisticated Software Development<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-sets-new-record-for-recycled-materials-in-2025\">Apple achieves new record for recycled materials<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-driving-oled-growth-with-the-macbook-ultra\">Apple is becoming the driving force behind the OLED notebook market<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-manager-on-macbook-neo-and-biggest-flops\">Apple executives discuss the MacBook Neo, biggest flops, and smart glasses<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/pluribus-season-2-filming-starts-in-autumn-2026\">Pluribus Season 2: Filming starts in autumn 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/claude-code-anthropic-completely-rebuilds-mac-app\">Claude Code for Mac: Anthropic completely rebuilds its Desktop App<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/the-smartphone-market-is-shrinking-but-apple-is-still-growing\">Smartphone market shrinks \u2013 Apple&#039;s pricing strategy pays off<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-threatened-grok-with-removal-from-the-app-store\">Apple threatened to remove Grok from the App Store<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Meta is introducing WhatsApp Plus \u2013 a premium subscription with exclusive stickers, custom app themes, and more. Basic features remain free.<\/p>","protected":false},"author":2,"featured_media":66943,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[905,58],"class_list":["post-66944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-meta","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp Plus: Meta testet kostenpflichtiges Abo Apfelpatient<\/title>\n<meta name=\"description\" content=\"Meta f\u00fchrt WhatsApp Plus ein \u2013 ein Premium-Abo mit exklusiven Stickern, eigenen App-Themes und mehr. Die Basisfunktionen bleiben kostenlos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-plus-meta-is-testing-a-paid-subscription\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WhatsApp Plus: Meta testet kostenpflichtiges Abo mit Premium-Features\" \/>\n<meta property=\"og:description\" content=\"Meta f\u00fchrt WhatsApp Plus ein \u2013 ein Premium-Abo mit exklusiven Stickern, eigenen App-Themes und mehr. Die Basisfunktionen bleiben kostenlos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-plus-meta-is-testing-a-paid-subscription\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-20T20:10:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-20T20:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/04\/shutterstock_2039004662.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Meta f\u00fchrt WhatsApp Plus ein \u2013 ein Premium-Abo mit exklusiven Stickern, eigenen App-Themes und mehr. 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