{"id":65910,"date":"2026-03-27T22:50:41","date_gmt":"2026-03-27T21:50:41","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=65910"},"modified":"2026-03-27T22:50:51","modified_gmt":"2026-03-27T21:50:51","slug":"apple-hires-google-manager-for-ai-strategy","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-verpflichtet-google-managerin-fuer-ki-strategie","title":{"rendered":"Apple hires Google Manager for AI Strategy"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple is further expanding its artificial intelligence strategy, specifically focusing on experienced executives. A key element of this strategy is the new appointment in product marketing. This move comes at a time when Apple is under pressure in the AI race and is preparing for important product launches.<\/strong><\/p>\n\n\n\n<p>In the AI market, success depends not only on technological development but also on how products are positioned and marketed. Apple has traditionally pursued a clearly structured approach of hardware and software integration. However, the company has recently faced criticism in the field of artificial intelligence. This makes a clear strategy that connects development, product management, and marketing all the more important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-neue-fuhrung-fur-apples-ki-marketing\">New Leadership for Apple's AI Marketing<\/h2>\n\n\n\n<p class=\"translation-block\">Apple has hired Lilian Rincon as its new Vice President of Product Marketing for Artificial Intelligence, according to a report by <a href=\"https:\/\/www.axios.com\/2026\/03\/27\/apple-google-ai-marketing\" id=\"https:\/\/www.axios.com\/2026\/03\/27\/apple-google-ai-marketing\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Axios<\/a>.<\/p>\n\n\n\n<p>Prior to joining Google, Rincon worked there, most recently as Vice President of Product for Google Shopping. She led the global product organization responsible for the shopping experience of end customers.<\/p>\n\n\n\n<p>In addition, she previously worked as Director of Product Management within the Google Shopping department and also worked on projects related to the Google Assistant.<\/p>\n\n\n\n<p>Rincon joined Google in 2017. Before that, she worked at Microsoft and Skype.<\/p>\n\n\n\n<p>She now plays a central role at Apple:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsibility for product marketing in the AI sector<\/li>\n\n\n\n<li>Responsibility for product management of all Apple AI platforms<\/li>\n\n\n\n<li>Reporting line directly to Apple&#039;s marketing chief Greg Joswiak<\/li>\n<\/ul>\n\n\n\n<p>This makes it clear that Apple intends to specifically strengthen the integration of product strategy and marketing in the AI sector.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-apple-im-ruckstand-bei-kunstlicher-intelligenz\">Apple lagging behind in Artificial Intelligence<\/h2>\n\n\n\n<p>Apple is currently considered one of the major technology companies that lags behind the competition in the field of AI.<\/p>\n\n\n\n<p>The reasons for this are manifold:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Important features within &quot;Apple Intelligence&quot; were not introduced in time.<\/li>\n\n\n\n<li>The operating systems iOS, macOS and iPadOS offer fewer AI features compared to Android and Windows.<\/li>\n\n\n\n<li>So far, proprietary chatbot solutions are hardly competitive.<\/li>\n<\/ul>\n\n\n\n<p>While competitors have rapidly expanded their AI offerings, Apple is still catching up. This new personnel decision can be seen as part of a larger plan to close that gap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ios-27-bringt-neue-siri-generation\">iOS 27 brings a new generation of Siri<\/h2>\n\n\n\n<p>A key component of Apple&#039;s AI strategy is the further development of Siri. With iOS 27, Apple plans a comprehensively redesigned version of the voice assistant.<\/p>\n\n\n\n<p>Several innovations are planned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A significantly more intelligent Siri<\/li>\n\n\n\n<li>Improved processing of context and queries<\/li>\n\n\n\n<li>Introduction of a fully functional chatbot version<\/li>\n<\/ul>\n\n\n\n<p>This chatbot version is intended to directly compete with existing solutions such as Claude, Gemini and ChatGPT.<\/p>\n\n\n\n<p>Apple already gave a first glimpse of this new Siri at the WWDC keynote in June 2024. With iOS 27, this vision is now set to be implemented.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-wwdc-2026-als-wichtiger-termin\">WWDC 2026 as an important date<\/h2>\n\n\n\n<p class=\"translation-block\">Further details about Apple&#039;s AI plans are expected at the Worldwide Developers Conference 2026. The <a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-announces-wwdc-2026-will-take-place-from-june-8th-to-12th\" id=\"https:\/\/www.apfelpatient.de\/news\/apple-kuendigt-an-wwdc-2026-findet-vom-8-bis-12-juni-statt\" data-wpel-link=\"internal\" target=\"_self\">event<\/a> begins on Monday, June 8.<\/p>\n\n\n\n<p>Apple is expected to provide a more detailed look at upcoming features there. These are likely to include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New AI features in operating systems<\/li>\n\n\n\n<li>Siri advancements<\/li>\n\n\n\n<li>Further strategic developments in the field of AI<\/li>\n<\/ul>\n\n\n\n<p>WWDC is traditionally considered Apple&#039;s most important platform to introduce new technologies and software strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-apple-verstarkt-ki-offensive-mit-externer-expertise\">Apple strengthens its AI offensive with external expertise<\/h2>\n\n\n\n<p>Apple is realigning its AI strategy, placing greater emphasis on experienced leadership in product marketing. With the appointment of Lilian Rincon, the company is specifically acquiring expertise from a direct competitor.<\/p>\n\n\n\n<p>At the same time, Apple faces the challenge of catching up technologically. The planned innovations surrounding Siri and iOS 27 demonstrate that the company is actively addressing this gap. Crucially, Apple will need to know how quickly and convincingly it further develops and positions its AI platform in the market. (Image: Shutterstock \/ Primakov)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-explains-lockdown-mode-has-never-been-overcome\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/news\/apple-erklaert-lockdown-modus-wurde-noch-nie-ueberwunden\">Apple explains: Lockdown Mode has never been overcome<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tightens-rules-for-medical-apps-in-the-store\">Apple tightens rules for Medical Apps in the Store<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/icloud-why-hiding-emails-doesnt-always-protect-you\">iCloud: Why \"Hide email\" doesn't always protect you<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-has-discontinued-the-mac-pro-this-is-the-final-decision\">Mac Pro discontinued: Apple confirms final demise<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/social-media-apps-court-confirms-risk-of-addiction\">Social Media Apps: Court Confirms Addiction Risk<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-adds-new-partners-to-its-manufacturing-program\">Apple adds new partners to its Manufacturing Program<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-sets-new-standards-in-ai-image-captioning\">Apple sets new standards in AI image captioning<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-reaches-settlement-with-former-employee-after-vision-pro-data-theft\">Apple reaches settlement with former employee after Vision Pro data theft<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-defies-weak-smartphone-market-in-china\">Apple defies weak smartphone market in China<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-unveils-first-trailer-for-star-city\">Apple TV unveils first Trailer for Star City<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-26-4-update-fixes-over-35-security-vulnerabilities\">iOS 26.4 Update: Over 35 security vulnerabilities fixed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-analytics-more-insights-for-app-developers\">Apple Analytics: More insights for App Developers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/airpods-max-2-available-for-pre-order-heres-what-the-new-model-offers\">AirPods Max 2 available for pre-order: Here&#039;s what the new model offers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-under-pressure-poland-plans-tax-on-services\">Apple under pressure: Poland plans tax on services<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-safari-26-4-44-features-and-191-bugs-fixed\">Apple Safari 26.4: 44 features and 191 bugs fixed<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-update-prevents-problems-with-older-apple-watches\">Apple update prevents problems with older Apple Watches<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-is-testing-a-new-design-for-voice-messages\">WhatsApp is testing a new design for voice messages<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/openai-discontinues-sora-heres-whats-behind-it\">OpenAI discontinues Sora: Here&#039;s the reason behind the shutdown<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple hires Google&#039;s AI marketing manager. Learn how Apple is realigning its strategy and catching up with Siri and iOS 27.<\/p>","protected":false},"author":2,"featured_media":65909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[34,1109,80],"class_list":["post-65910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple-dienste","tag-apple-intelligence","tag-siri"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple verpflichtet Google-Managerin f\u00fcr KI-Strategie Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple holt Google-Managerin f\u00fcr KI-Marketing. Erfahre, wie Apple seine Strategie neu ausrichtet und mit Siri sowie iOS 27 aufholt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-hires-google-manager-for-ai-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple verpflichtet Google-Managerin f\u00fcr KI-Strategie\" \/>\n<meta property=\"og:description\" content=\"Apple holt Google-Managerin f\u00fcr KI-Marketing. 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Erfahre, wie Apple seine Strategie neu ausrichtet und mit Siri sowie iOS 27 aufholt.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Apple verpflichtet Google-Managerin f\u00fcr KI-Strategie\",\"datePublished\":\"2026-03-27T21:50:41+00:00\",\"dateModified\":\"2026-03-27T21:50:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie\"},\"wordCount\":732,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_2541972133.jpg\",\"keywords\":[\"Apple Dienste\",\"Apple Intelligence\",\"Siri\"],\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie\",\"name\":\"Apple verpflichtet Google-Managerin f\u00fcr KI-Strategie Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-verpflichtet-google-managerin-fuer-ki-strategie#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/shutterstock_2541972133.jpg\",\"datePublished\":\"2026-03-27T21:50:41+00:00\",\"dateModified\":\"2026-03-27T21:50:51+00:00\",\"description\":\"Apple holt Google-Managerin f\u00fcr KI-Marketing. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple hires Google manager for AI strategy Apfelpatient","description":"Apple hires Google&#039;s AI marketing manager. 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