{"id":65319,"date":"2026-03-13T21:41:36","date_gmt":"2026-03-13T20:41:36","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=65319"},"modified":"2026-03-13T21:41:45","modified_gmt":"2026-03-13T20:41:45","slug":"apple-increases-ipad-sales-despite-decline-in-the-tablet-market","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-steigert-ipad-umsatz-trotz-rueckgang-im-tablet-markt","title":{"rendered":"Apple increases iPad sales despite decline in the tablet market"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>The global tablet market is increasingly showing signs of maturing. While overall shipments are declining slightly, some manufacturers continue to achieve stable revenues. Apple, in particular, is holding its own in this environment.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">A recent report by <a href=\"https:\/\/counterpointresearch.com\/en\/insights\/global-tablet-shipments-decline-3-percent-qoq-in-q4-2025\" id=\"https:\/\/counterpointresearch.com\/en\/insights\/global-tablet-shipments-decline-3-percent-qoq-in-q4-2025\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Counterpoint Research<\/a> shows that Apple is partially offsetting the decline in the tablet market by significantly increasing the average selling price of the iPad.<\/p>\n\n\n\n<p>The development in the tablet market is similar to that of many other technology markets. After years of strong growth, demand is stabilizing, while replacement purchases are becoming more important than initial purchases.<\/p>\n\n\n\n<p>During this phase, manufacturers with a strong brand and a clear premium strategy benefit most. Apple is among the companies that can further consolidate their market position even in a weaker market environment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tablet-markt-schwacht-sich-leicht-ab\">Tablet market weakens slightly<\/h4>\n\n\n\n<p>According to Counterpoint Research&#039;s &quot;Global Tablet Market Tracker&quot;, worldwide tablet shipments declined in the fourth quarter of 2025.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compared to the third quarter of 2025, the number of units delivered decreased by approximately 3 %.<\/li>\n\n\n\n<li>Compared to the fourth quarter of 2024, the decline was 4 %.<\/li>\n<\/ul>\n\n\n\n<p>The decline follows a particularly strong third quarter and a high year-on-year comparison base. In the fourth quarter of 2024, tablet shipments had increased by almost 8% year-on-year. This recovery was primarily driven by more regular product cycles from major manufacturers like Apple and Samsung, as well as the rapid expansion of Chinese OEMs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-durchschnittlicher-ipad-preis-steigt-deutlich\">Average iPad price rises significantly<\/h4>\n\n\n\n<p>While the overall market is weak, Apple has been able to significantly increase the average selling price of the iPad.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Q3 2025: $527<\/li>\n\n\n\n<li>Q4 2025: $583<\/li>\n<\/ul>\n\n\n\n<p>This represents an increase of approximately 10 %. The higher average price helped Apple partially offset the general market slowdown and simultaneously strengthens the company&#039;s dominant position in the premium tablet segment.<\/p>\n\n\n\n<p>The report also points out that this position could give Apple an advantage over Android manufacturers in the long run. Rising memory prices are putting particular pressure on entry-level and mid-range devices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ipad-umsatz-wachst-weiter\">iPad sales continue to grow<\/h4>\n\n\n\n<p>Apple&#039;s own financial figures also show a positive trend. In the first quarter of fiscal year 2026, which refers to the quarter ending December 27, iPad revenue increased year-over-year by 5% to $8.5 billion.<\/p>\n\n\n\n<p>During the subsequent conference call, Apple CEO Tim Cook and CFO Kevan Parekh explained that the quarter also brought a new record for iPad upgrades.<\/p>\n\n\n\n<p>More than half of iPad buyers were new customers, showing that Apple continues to attract new users to its tablets.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-markt-entwickelt-sich-zu-ersatzkaufen\">The market is evolving towards replacement purchases<\/h4>\n\n\n\n<p>According to Counterpoint Research, the tablet market remained in the range of several hundred million units sold for the year as a whole. At the same time, trends indicate that the market is increasingly evolving into a more stable model, characterized more by replacement purchases.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-prognose-bis-2029\">Forecast until 2029<\/h4>\n\n\n\n<p>The report anticipates that tablet shipments will continue to grow until 2029. Year-on-year growth is expected to remain positive until 2028, before potentially declining slightly in 2029 and 2030.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apple-starkt-seine-position-im-tablet-markt\">Apple strengthens its position in the tablet market<\/h3>\n\n\n\n<p>The latest report shows that Apple is further consolidating its strong position in the tablet market. Despite slightly lower shipments overall, the average iPad price has risen to $583, while revenue has grown to $8.5 billion.<\/p>\n\n\n\n<p>With a clear premium strategy and stable demand, Apple remains one of the most important players in the global tablet market. (Image: Shutterstock \/ Dontree_M)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-teardown-surprisingly-easy-to-repair\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/news\/macbook-neo-im-teardown-ueberraschend-leicht-zu-reparieren\">MacBook Neo teardown: Surprisingly easy to repair<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-lowers-commission-in-the-app-store-for-developers-in-china\">Apple lowers commission for developers in the App Store in China<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-impresses-former-windows-boss-becomes-thoughtful\">MacBook Neo impresses \u2013 former Windows chief becomes thoughtful<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-benefits-from-indias-new-production-incentives\">Apple benefits from India&#039;s new production incentives<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-in-teardown-modularly-screwed-together-repairable\">MacBook Neo teardown: Modular, screwed together, repairable<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-turns-50-tim-cook-looks-back-on-history-and-future\">Apple turns 50: Tim Cook looks back on history &amp; future<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-closes-coruna-gap-with-updates-for-older-devices\">Apple closes Coruna vulnerability with updates for older devices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-releases-repair-manuals-for-iphone-17e\">Apple releases repair manuals for iPhone 17e &amp; Co.<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-releases-updates-for-older-iphones-and-ipads\">Apple releases updates for older iPhones &amp; iPads<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-studio-displays-now-have-twice-the-memory\">Apple Studio Displays get twice the memory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-and-samsung-will-dominate-the-smartphone-market-in-2025\">Apple &amp; Samsung will dominate the smartphone market in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-charges-faster-with-a-more-powerful-power-adapter\">MacBook Neo charges faster with a more powerful power adapter<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-expands-its-platform-to-include-accounts-for-children\">WhatsApp expands its platform to include accounts for children<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-arcade-new-games-updates-in-april-2026\">Apple Arcade: New games &amp; updates in April 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apples-seven-new-products-are-available-starting-today\">Apple \u2013 seven new products available from today<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-asus-manager-calls-apples-laptop-a-shock\">MacBook Neo: ASUS manager calls Apple&#039;s laptop a shock<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-relies-on-emg-and-ai-for-new-gesture-control\">Apple is relying on EMG and AI for new gesture control<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-loses-to-iphone-17e-in-benchmark-test\">MacBook Neo loses to iPhone 17e in benchmark test<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/how-many-charging-cycles-can-the-battery-of-a-macbook-neo-handle\">MacBook Neo: How many charging cycles can the battery handle?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-working-on-an-apple-pencil-with-realistic-haptics\">Apple is working on an Apple Pencil with realistic haptics<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/openai-brings-multi-account-support-for-chatgpt-atlas\">OpenAI brings multi-account support to ChatGPT Atlas<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/macbook-neo-why-the-ssd-is-significantly-slower\">MacBook Neo: Why the SSD is significantly slower<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/silo-season-3-is-scheduled-to-launch-on-apple-tv-this-summer\">Silo Season 3 is scheduled to premiere on Apple TV this summer<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple is extending its iPad dominance. Despite declining tablet shipments, revenue is growing thanks to higher prices.<\/p>","protected":false},"author":2,"featured_media":65318,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[18,240,66],"class_list":["post-65319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ipad","tag-ipad-air","tag-ipad-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple steigert iPad-Umsatz trotz R\u00fcckgang im Tablet-Markt Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple baut seine iPad-Dominanz aus. Trotz sinkender Tablet-Auslieferungen w\u00e4chst der Umsatz dank h\u00f6herer Preise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-increases-ipad-sales-despite-decline-in-the-tablet-market\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple steigert iPad-Umsatz trotz R\u00fcckgang im Tablet-Markt\" \/>\n<meta property=\"og:description\" content=\"Apple baut seine iPad-Dominanz aus. Trotz sinkender Tablet-Auslieferungen w\u00e4chst der Umsatz dank h\u00f6herer Preise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-increases-ipad-sales-despite-decline-in-the-tablet-market\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T20:41:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T20:41:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/03\/shutterstock_2510917841.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Apple baut seine iPad-Dominanz aus. 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