{"id":64290,"date":"2026-02-19T14:02:05","date_gmt":"2026-02-19T13:02:05","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=64290"},"modified":"2026-02-19T14:03:38","modified_gmt":"2026-02-19T13:03:38","slug":"meta-launches-new-attack-in-the-smartwatch-market","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/rumors\/meta-startet-neuen-angriff-im-smartwatch-markt","title":{"rendered":"Meta launches a new attack in the smartwatch market"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>According to a report by The Information, Meta plans to launch its own smartwatch later this year. The device is said to feature health tracking and integrated Meta AI. This would put Meta in direct competition with the Apple Watch and other established smartwatch brands.<\/strong><\/p>\n\n\n\n<p>After a halted initial attempt several years ago, Meta is now reviving the project. The new watch is part of a larger hardware strategy with which the company aims to establish itself in the wearable technology sector in the long term.<\/p>\n\n\n\n<p>Back in 2022, Meta had already been working on several smartwatch models. At the time, the company even planned three different versions, including variants with an integrated camera. However, the project was discontinued as a result of extensive budget cuts within the Reality Labs hardware division.<\/p>\n\n\n\n<p>Reality Labs is the department where Meta works on virtual reality, augmented reality, and mixed reality technologies. The cost-cutting measures affected several hardware projects. The smartwatch was temporarily shelved. Now the project is being revived \u2013 in a revised form and with a new focus.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-das-neue-modell-malibu-2\">The new model \"Malibu 2\"<\/h4>\n\n\n\n<p class=\"translation-block\">The current smartwatch <a href=\"https:\/\/www.theinformation.com\/articles\/meta-revives-plan-smart-watch-targets-2026-launch?rc=583sff\" id=\"https:\/\/www.theinformation.com\/articles\/meta-revives-plan-smart-watch-targets-2026-launch?rc=583sff\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">is<\/a> internally codenamed &quot;Malibu 2&quot;. Contrary to the original plans for multiple camera models, it currently appears that these variants will not be part of the future product range. The new Meta smartwatch is intended to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integrate health tracking features<\/li>\n\n\n\n<li>have a built-in meta-AI<\/li>\n\n\n\n<li>directly competing with the Apple Watch<\/li>\n<\/ul>\n\n\n\n<p>With the AI integration, Meta positions the device not only as a fitness tracker, but as an intelligent, networked wearable within a larger device ecosystem.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-gemeinsamer-start-mit-aktualisierter-ray-ban-brille\">Joint launch with updated Ray-Ban glasses<\/h4>\n\n\n\n<p>The smartwatch could be released alongside an updated version of Meta&#039;s Ray-Ban smart glasses. This new version is reportedly equipped with facial recognition.<\/p>\n\n\n\n<p>Meta launched its Ray-Ban Display AR glasses last year. Demand was apparently so high that the international launch had to be postponed.<\/p>\n\n\n\n<p>One technical detail of these glasses is particularly relevant: they use a neural wristband for gesture control. It&#039;s reasonable to assume that the new smartwatch could adopt or integrate this control system in the future. This would allow the watch not only to collect health data but also to function as a control center for other meta-devices.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-mixed-reality-brille-pheonix-auf-2027-verschoben\">Mixed-reality glasses \u201ePhoenix\u201c postponed to 2027<\/h4>\n\n\n\n<p>In parallel with the smartwatch, Meta is continuing to develop mixed-reality glasses with the internal codename &quot;Pheonix&quot;. However, these are not expected to be released until 2027.<\/p>\n\n\n\n<p>The reason for the delay apparently lies in strategic considerations. Meta executives fear that too many new devices in a short period could confuse customers. A staggered market launch is intended to create clarity and better position the individual products. The order of the planned products is thus becoming clear:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Smartwatch \"Malibu 2\"<\/li>\n\n\n\n<li>Updated Ray-Ban smart glasses<\/li>\n\n\n\n<li>Mixed reality glasses \"Pheonix\" (from 2027)<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wettbewerb-mit-apple-verscharft-sich\">Competition with Apple is intensifying<\/h4>\n\n\n\n<p class=\"translation-block\">While Meta is reorganizing its hardware strategy, Apple is also working on several new wearable devices. According to a Bloomberg <a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-is-developing-three-new-ai-wearables-with-siri\" id=\"https:\/\/www.apfelpatient.de\/rumors\/apple-entwickelt-drei-neue-ki-wearables-mit-siri\" data-wpel-link=\"internal\" target=\"_self\">report<\/a>, Apple is developing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smart glasses as competition for Meta&#039;s models<\/li>\n\n\n\n<li>an AI pin<\/li>\n\n\n\n<li>AirPods with integrated cameras<\/li>\n<\/ul>\n\n\n\n<p>All of these products are intended to connect to the iPhone and be compatible with a smarter version of Siri that is currently under development.<\/p>\n\n\n\n<p>Apple plans to launch its smart glasses in 2027. The AI pin could appear in the same year, provided development proceeds as planned. The new AirPods with cameras could even be released this year.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meta-plant-abgestimmtes-wearable-okosystem\">Meta plans a coordinated wearable ecosystem<\/h3>\n\n\n\n<p>Meta is launching a new attempt in the smartwatch market with &quot;Malibu 2&quot;. After the project was halted in 2022 and the cutbacks at Reality Labs, the strategy is now being realigned. The planned smartwatch is intended to combine health tracking and integrated Meta AI and compete directly with the Apple Watch.<\/p>\n\n\n\n<p>In parallel, Meta is developing other devices such as an updated Ray-Ban smart glasses and the mixed-reality glasses \"Pheonix\", the market launch of which has been postponed to 2027. The goal is to build a coordinated product ecosystem without overwhelming the market with too many innovations at once.<\/p>\n\n\n\n<p>At the same time, competition is intensifying with Apple, which is also working on smart glasses, AI hardware, and new audio products. The market for AI-powered wearables is expected to develop much more dynamically in the coming years. Meta is once again positioning itself as a serious player in the hardware sector. (Image: Shutterstock \/ PJ McDonnell)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/macbook-2026-these-colors-are-planned\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/rumors\/macbook-2026-diese-farben-sind-geplant\">MacBook 2026: These colors are planned<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-could-surprise-us-with-a-product-week-in-march\">Apple could surprise with a product week in March<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/report-apple-plans-two-new-home-devices\">Report: Apple plans two new Home devices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-is-developing-three-new-ai-wearables-with-siri\">Apple is developing three new AI wearables with Siri<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/ipad-pro-why-major-updates-are-missing\">iPad Pro: Why major updates are missing<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-18-pro-no-major-upgrade-in-sight\">iPhone 18 Pro: No major upgrade in sight<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/macbook-soon-with-integrated-privacy-screen\">MacBook soon with integrated privacy screen?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-launches-hardware-offensive-in-spring-2026\">Apple launches hardware offensive in spring 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/carplay-at-tesla-this-is-why-its-taking-longer\">CarPlay in Teslas: Why it&#039;s taking longer<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/affordable-macbook-all-the-info-on-the-march-launch\">Affordable MacBook: All the info on the March launch<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/ios-27-brings-more-stability-and-battery-life\">iOS 27 brings more stability and battery life<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-18-pro-these-changes-are-planned\">iPhone 18 Pro: These changes are planned<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-flip-prototype-apparently-already-tested\">iPhone Flip: Prototype apparently already tested<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-fold-brings-a-new-dynamic-to-the-book-format\">The iPhone Fold brings new life to the book format<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/siri-apple-is-struggling-with-problems-during-the-ai-upgrade\">Siri: Apple struggles with AI upgrade problems<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-18-pro-will-have-real-internet-via-satellite\">iPhone 18 Pro: Will true internet via satellite be coming?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-18-pro-prices-will-likely-remain-stable-despite-high-costs\">iPhone 18 Pro: Prices likely to remain stable despite high costs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/airpods-pro-with-cameras-apples-plan-for-2026\">AirPods Pro with cameras: This is what Apple is planning for 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-m5-leak-pro-and-max-could-be-the-same-chip\">Apple M5 Leak: Pro and Max could be the same chip<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/ios-27-focuses-on-bug-fixes-and-system-performance\">iOS 27: Focus on bug fixes and system performance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-fitness-is-undergoing-a-realignment-whats-next\">Apple Fitness+ undergoes restructuring: What&#039;s next?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/ipad-12-and-ipad-air-8-are-coming-soon-this-is-what-we-know-so-far\">iPad 12 &amp; iPad Air 8 are coming soon: Here&#039;s what we know so far<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-17e-just-before-release-heres-whats-in-the-new-model\">iPhone 17e just before release: Here&#039;s what&#039;s inside the new model<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/macbook-pro-with-m5-pro-and-max-launch-date-leaked\">MacBook Pro with M5 Pro and Max: Launch date leaked?<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Meta plans to launch a smartwatch with AI and health tracking in 2026. Learn how Meta is challenging Apple in the wearables market.<\/p>","protected":false},"author":2,"featured_media":64289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"25"},"footnotes":""},"categories":[25],"tags":[905],"class_list":["post-64290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rumors","tag-meta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Meta startet neuen Angriff im Smartwatch-Markt Apfelpatient<\/title>\n<meta name=\"description\" content=\"Meta plant 2026 eine Smartwatch mit KI und Gesundheits-Tracking. Erfahre, wie Meta Apple im Wearables-Markt herausfordert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/meta-launches-new-attack-in-the-smartwatch-market\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meta startet neuen Angriff im Smartwatch-Markt\" \/>\n<meta property=\"og:description\" content=\"Meta plant 2026 eine Smartwatch mit KI und Gesundheits-Tracking. 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Erfahre, wie Meta Apple im Wearables-Markt herausfordert.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Meta startet neuen Angriff im Smartwatch-Markt\",\"datePublished\":\"2026-02-19T13:02:05+00:00\",\"dateModified\":\"2026-02-19T13:03:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt\"},\"wordCount\":865,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shutterstock_2648970427.jpg\",\"keywords\":[\"Meta\"],\"articleSection\":\"Rumors\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt\",\"name\":\"Meta startet neuen Angriff im Smartwatch-Markt Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/rumors\\\/meta-startet-neuen-angriff-im-smartwatch-markt#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/shutterstock_2648970427.jpg\",\"datePublished\":\"2026-02-19T13:02:05+00:00\",\"dateModified\":\"2026-02-19T13:03:38+00:00\",\"description\":\"Meta plant 2026 eine Smartwatch mit KI und Gesundheits-Tracking. 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