{"id":63495,"date":"2026-01-31T21:20:40","date_gmt":"2026-01-31T20:20:40","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=63495"},"modified":"2026-01-31T21:23:30","modified_gmt":"2026-01-31T20:23:30","slug":"apple-is-redesigning-the-mac-buying-experience-in-the-online-store","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-gestaltet-den-mac-kauf-im-online-store-neu","title":{"rendered":"Apple is redesigning the Mac buying experience in the online store"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple has quietly but fundamentally changed the ordering process in the Apple Online Store. Those wanting to buy a new Mac online will no longer encounter pre-configured models with fixed specifications. Instead, Apple is now relying entirely on direct access to the configurator. This change affects all current Mac models and alters how prices, specifications, and variants are perceived and compared.<\/strong><\/p>\n\n\n\n<p>For a long time, buying a Mac online from Apple followed a clear pattern. First, several predefined configurations were displayed, serving as a starting point. This structure provided guidance, especially for users who didn&#039;t want to delve into all the technical details immediately. With the current change, Apple is abandoning this approach and simplifying the process \u2013 at least from the company&#039;s perspective.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-apple-streicht-vorkonfigurierte-mac-optionen\">Apple removes pre-configured Mac options<\/h4>\n\n\n\n<p>Until recently, clicking &quot;Buy&quot; in the Apple Online Store first led to a separate overview page. There, Apple presented several pre-configured Mac models. These differed depending on the model in terms of processor, RAM, and storage space. Each of these models could be selected directly or further customized afterward.<\/p>\n\n\n\n<p>With this week&#039;s update, these pre-configured options have completely disappeared. Apple no longer displays fixed entry-level configurations. The intermediate step via a landing page has been entirely eliminated. This change applies to all Macs, both laptops like the MacBook Pro and desktop models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-so-funktioniert-der-neue-bestellprozess-bei-apple\">This is how the new ordering process at Apple works<\/h4>\n\n\n\n<p>The new process is much more direct. After clicking &quot;Buy,&quot; you&#039;re immediately taken to the configurator. Apple no longer allows pre-selection but requires that every Mac be built from scratch. The new process is clearly illustrated using the MacBook Pro as an example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, screen size and case color are selected.<\/li>\n\n\n\n<li>This is followed by technical options such as chip, RAM and storage capacity.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"1123\" src=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac.png\" alt=\"\" class=\"wp-image-63497\" srcset=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac.png 1600w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-300x211.png 300w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-1024x719.png 1024w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-768x539.png 768w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-1536x1078.png 1536w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-18x12.png 18w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-750x526.png 750w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/Apple-Mac-1140x800.png 1140w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Image: Apfelpatient<\/figcaption><\/figure>\n\n\n\n<p>Only after these steps can the customer proceed to checkout. Apple has thus completely abandoned its previous landing page strategy and relies exclusively on the configurator.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-vereinheitlichung-mit-iphone-und-ipad\">Unification with iPhone and iPad<\/h4>\n\n\n\n<p>The new ordering process for Macs is very similar to the purchase process for iPhones and iPads in the Apple Store. There, too, the selection is made directly in the configurator, without fixed model variants as a starting point. It seems likely that Apple wants to standardize the shopping experience across all product categories. From a business perspective, this ensures greater consistency and reduces maintenance costs in the online store.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hinweise-auf-neue-macbook-pro-modelle\">Hints of new MacBook Pro models<\/h4>\n\n\n\n<p>For observers and speculators, the change could mean more than just a new design. Apple has not yet unveiled the MacBook Pro variants with the M5 Pro and M5 Max. The new ordering process could indicate that Apple is already preparing its online store for upcoming models and wants to make it more flexible. Whether this change is directly related to an upcoming market launch is unconfirmed, but the timing is noteworthy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-mogliche-nachteile-fur-nutzer\">Potential disadvantages for users<\/h4>\n\n\n\n<p>Despite the standardization, the new process also has its drawbacks. Without fixed initial configurations, there is no clear point of comparison between popular equipment options. Price differences between specific configurations can no longer be grasped at a glance.<\/p>\n\n\n\n<p>Users who have previously started with a default configuration might find the new process less user-friendly. Quickly comparing multiple options will also become more difficult.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apple-verandert-den-mac-kauf-grundlegend\">Apple is fundamentally changing the Mac buying experience<\/h3>\n\n\n\n<p class=\"translation-block\">With this change, Apple is not only <a href=\"https:\/\/www.apple.com\/de\/mac\/\" id=\"https:\/\/www.apple.com\/de\/mac\/\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"exclude\">altering<\/a> the design of its online store, but also the way Macs are perceived and purchased. Direct access to the configurator makes each order more personalized, but simultaneously reduces orientation and comparability. Whether this approach proves successful in the long run remains to be seen \u2013 especially when Apple releases new Mac models. One thing is clear: Apple is consistently focusing on control, standardization, and a purchase process that is as uniform as possible across all devices. (Image: Shutterstock \/ Lazy Camel)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/openai-will-soon-remove-several-models-from-chatgpt\" type=\"link\" id=\"https:\/\/www.apfelpatient.de\/news\/openai-entfernt-bald-mehrere-modelle-aus-chatgpt\">OpenAI will soon remove several models from ChatGPT<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-announces-release-date-for-sugar-season-2\">Apple TV announces release date for Sugar Season 2<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/tim-cook-believes-apples-best-work-is-yet-to-come\">Tim Cook believes Apple's best work is yet to come<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-stock-in-focus-jp-morgan-raises-price-target-to-325-us-dollars\">Apple stock in focus: JP Morgan raises price target to $325<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/n2see-for-macos-control-of-windows-on-external-displays\">N2See for macOS: Control over windows on external displays<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-was-surprised-by-the-demand-for-airpods-pro-3\">Apple was surprised by the demand for AirPods Pro 3<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-explains-its-strategy-in-the-face-of-rising-ram-and-ssd-prices\">Apple explains its strategy in the face of rising RAM and SSD prices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/tim-cook-apple-remains-committed-to-data-privacy-despite-the-google-partnership\">Tim Cook: Apple remains committed to data privacy despite Google partnership<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-reports-25-billion-active-devices-worldwide\">Apple reports 2.5 billion active devices worldwide<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-reports-record-sales-and-strong-profit-growth-in-q1-2026\">Apple Q1 2026: Record revenue and strong profit growth<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-celebrates-f1-as-the-most-watched-film-of-all-time\">Apple TV celebrates F1 as the most-watched film of all time<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-confirms-qai-acquisition-for-2-billion\">Apple confirms acquisition of Q.ai for $2 billion<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/iphone-16-to-top-smartphone-charts-in-2025\">The iPhone 16 will top the smartphone charts in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-strengthens-design-team-with-halide-co-founder\">Apple strengthens design team with Halide co-founder<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-secures-the-rights-to-the-cosmere-universe\">Apple secures the rights to the Cosmere universe<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-26-3-beta-3-warning-these-continuity-features-will-fail\">iOS 26.3 Beta 3 Warning: These Continuity features will be unavailable<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/patreon-and-apples-new-deadline-once-again-draws-criticism\">Patreon and Apple: New deadline once again draws criticism<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-watch-demonstrates-benefits-in-study-on-afib-aftercare\">Apple Watch shows benefits in study on AFib aftercare<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-loses-top-position-at-tsm-due-to-ai-boom\">Apple loses top position at TSMC due to AI boom<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/airtag-2-teardown-shows-all-internal-innovations\">AirTag 2: Teardown reveals all internal innovations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-anticipates-a-strong-quarter-iphone-17-and-ai-in-focus\">Apple poised for a strong quarter: iPhone 17 and AI in focus<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-creator-studios-new-creative-subscription-is-now-available\">Apple Creator Studio: new creative subscription now available<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple is changing the Mac buying process and eliminating fixed configurations. The new ordering process is entirely done through the configurator.<\/p>","protected":false},"author":2,"featured_media":63493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[72,40,73,704,41,50],"class_list":["post-63495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-imac","tag-mac","tag-mac-mini","tag-mac-studio","tag-macbook-air","tag-macbook-pro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple gestaltet den Mac-Kauf im Online Store neu Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple stellt den Mac-Kauf um und streicht feste Konfigurationen. Der neue Bestellprozess l\u00e4uft komplett \u00fcber den Konfigurator.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-redesigning-the-mac-buying-experience-in-the-online-store\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple gestaltet den Mac-Kauf im Online Store neu\" \/>\n<meta property=\"og:description\" content=\"Apple stellt den Mac-Kauf um und streicht feste Konfigurationen. Der neue Bestellprozess l\u00e4uft komplett \u00fcber den Konfigurator.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-redesigning-the-mac-buying-experience-in-the-online-store\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-31T20:20:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-31T20:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/shutterstock_2186056817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Apple stellt den Mac-Kauf um und streicht feste Konfigurationen. Der neue Bestellprozess l\u00e4uft komplett \u00fcber den Konfigurator.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Apple gestaltet den Mac-Kauf im Online Store neu\",\"datePublished\":\"2026-01-31T20:20:40+00:00\",\"dateModified\":\"2026-01-31T20:23:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu\"},\"wordCount\":806,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/shutterstock_2186056817.jpg\",\"keywords\":[\"iMac\",\"Mac\",\"Mac mini\",\"Mac Studio\",\"MacBook Air\",\"MacBook Pro\"],\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu\",\"name\":\"Apple gestaltet den Mac-Kauf im Online Store neu Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-gestaltet-den-mac-kauf-im-online-store-neu#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/shutterstock_2186056817.jpg\",\"datePublished\":\"2026-01-31T20:20:40+00:00\",\"dateModified\":\"2026-01-31T20:23:30+00:00\",\"description\":\"Apple stellt den Mac-Kauf um und streicht feste Konfigurationen. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple is redesigning the Mac purchase experience in its online store Apfelpatient","description":"Apple is changing the Mac buying process and eliminating fixed configurations. 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