{"id":62929,"date":"2026-01-16T21:38:07","date_gmt":"2026-01-16T20:38:07","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=62929"},"modified":"2026-01-16T21:41:19","modified_gmt":"2026-01-16T20:41:19","slug":"chatgpt-introduces-a-cheap-subscription-and-tests-advertising","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/chatgpt-fuehrt-guenstiges-abo-ein-und-testet-werbung","title":{"rendered":"ChatGPT introduces affordable subscription and tests advertising"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>ChatGPT is becoming more affordable, and at the same time, the platform is opening up to advertising for the first time. OpenAI has introduced a new subscription tier, expanding ChatGPT&#039;s pricing model. Simultaneously, the company announced it will be testing ads in certain plans. Both steps mark a clear strategic evolution and affect millions of users worldwide.<\/strong><\/p>\n\n\n\n<p>Since ChatGPT has become an integral part of many work and everyday processes, the pressure to broaden its reach has also increased. Varying usage intensities, rising operating costs, and the desire to make ChatGPT accessible to as many people as possible are now leading to concrete changes. OpenAI is responding with a new, affordable subscription option and a carefully planned introduction of advertising.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-neue-abonnementstufe-chatgpt-go\">New subscription tier: ChatGPT Go<\/h4>\n\n\n\n<p class=\"translation-block\">OpenAI <a href=\"https:\/\/openai.com\/index\/introducing-chatgpt-go\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">has launched<\/a> ChatGPT Go, a more affordable subscription tier available worldwide. The monthly price is $8. ChatGPT Go is aimed at users who find the free plan too limited but don&#039;t necessarily want to upgrade to ChatGPT Plus.<\/p>\n\n\n\n<p>Compared to the free version, ChatGPT Go offers significantly more performance. It includes enhanced access to the latest GPT-5.2 Instant model. Additionally, it provides ten times more messages, file uploads, and image generation than the free plan. The storage capacity is also larger, allowing ChatGPT to retain more information over a longer period. This results in more consistent responses, especially for recurring topics or long-term projects.<\/p>\n\n\n\n<p>ChatGPT Go was previously available in India and some other countries and is now being officially rolled out worldwide.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-uberblick-uber-alle-chatgpt-abos\">Overview of all ChatGPT subscriptions<\/h4>\n\n\n\n<p class=\"translation-block\">With the introduction of ChatGPT Go, there are now three regular <a href=\"https:\/\/chatgpt.com\/de-DE\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">subscription tiers<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ChatGPT Go for $8 per month<\/li>\n\n\n\n<li>ChatGPT Plus for $20 per month<\/li>\n\n\n\n<li>ChatGPT Pro for $200 per month<\/li>\n<\/ul>\n\n\n\n<p>For tasks requiring deeper understanding, complex analysis, or multi-stage reasoning, ChatGPT Go is insufficient. In these cases, ChatGPT Plus or ChatGPT Pro is still necessary, as only these plans offer access to the advanced GPT 5.2 thinking model.<\/p>\n\n\n\n<p>In addition to these offers, there are also ChatGPT Business and ChatGPT Enterprise, which are aimed at businesses and also remain ad-free.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-werbung-in-chatgpt-start-der-tests\">Advertising in ChatGPT: Testing begins<\/h4>\n\n\n\n<p class=\"translation-block\">In addition to the new subscription tier, OpenAI <a href=\"https:\/\/openai.com\/index\/our-approach-to-advertising-and-expanding-access\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">announced<\/a> that it will begin testing advertising in the coming weeks. Initially, this will affect the free ChatGPT plan and ChatGPT Go. The tests will start with registered adult users in the US.<\/p>\n\n\n\n<p>The planned advertisements will appear exclusively at the end of answers and only if there is a relevant sponsored product or service that fits the current conversation. The advertising will be clearly marked as such and visually separated from the actual answer.<\/p>\n\n\n\n<p>Users also have the option to understand why they are being shown a particular ad. Each ad can be hidden.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-klare-zusagen-zu-datenschutz-und-inhaltstrennung\">Clear commitments to data protection and content separation<\/h4>\n\n\n\n<p>OpenAI explicitly states that ads will not influence ChatGPT&#039;s organic responses. Content will continue to be generated independently of advertising partners. Further commitments are a key part of the announcement:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversations with ChatGPT remain private from advertisers.<\/li>\n\n\n\n<li>No user data will be sold to advertisers.<\/li>\n\n\n\n<li>There will permanently be at least one paid ChatGPT subscription tier without advertising.<\/li>\n<\/ul>\n\n\n\n<p>In addition, there are content restrictions for advertising. Advertisements may not appear in conversations that address sensitive or regulated topics. These include, but are not limited to, health, mental health, and politics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png.jpeg\" alt=\"\" class=\"wp-image-62930\" srcset=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png.jpeg 1600w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-300x169.jpeg 300w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-1024x576.jpeg 1024w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-768x432.jpeg 768w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-1536x864.jpeg 1536w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-18x10.jpeg 18w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-750x422.jpeg 750w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2026\/01\/OAI_Ad_Blog_Inline-AdMock1_16x9.png-1140x641.jpeg 1140w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Image: OpenAI<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-einordnung-der-werbestrategie\">Classification of the advertising strategy<\/h4>\n\n\n\n<p>OpenAI justifies the introduction of advertising with the goal of offering ChatGPT for free or at affordable prices in the long term. Ads are intended to help finance the infrastructure and keep access to AI technology open to a broad user base.<\/p>\n\n\n\n<p>At the same time, the company emphasizes that user trust remains a top priority. Feedback will be actively evaluated to gradually improve the presentation of advertising without negatively impacting the user experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/tips-tricks\/heres-how-to-create-apple-music-playlists-with-chatgpt\">Here&#039;s how to create Apple Music playlists with ChatGPT<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-chatgpt-wird-gunstiger-und-offnet-sich-fur-werbung\">ChatGPT is becoming cheaper and opening up to advertising<\/h3>\n\n\n\n<p>With ChatGPT Go and the planned advertising, OpenAI is noticeably, but deliberately, changing the direction of ChatGPT. The service will become more affordable and therefore more accessible, while more powerful and ad-free options will remain. Advertising will be introduced cautiously, clearly labeled, and limited in content. Overall, this demonstrates a strategy that aims to combine growth, funding, and trust without jeopardizing ChatGPT&#039;s core functionality. (Image: Shutterstock \/ Diego Thomazini)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-ignores-deadlines-and-angers-indian-authorities\">Apple ignores deadlines and angers Indian authorities<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/korea-rejects-elon-musks-application-in-dispute-against-apple\">Korea rejects Elon Musk&#039;s motion in dispute against Apple<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/gemini-personal-intelligence-offers-a-glimpse-into-the-future-of-siri\">Gemini Personal Intelligence offers insights into the future of Siri<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-display-discovers-new-model-appears-in-database\">Apple Display discovered: New model appears in database<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-redesigning-siri-and-entering-into-a-multi-billion-dollar-deal-with-google\">Apple is redesigning Siri and entering into a billion-dollar deal with Google<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/forecasts-and-expectations-for-apples-q1-2026-results\">Forecasts and expectations for Apple&#039;s Q1 2026 results<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/subscriptions-as-a-growth-engine-of-the-global-app-economy\">Subscriptions as a growth engine of the global app economy<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-card-the-reasons-for-the-end-with-goldman-sachs\">Apple Card: The reasons for the end with Goldman Sachs<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-manzano-shows-progress-in-multimodal-image-ai\">Apple Manzano demonstrates progress in multimodal image AI<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/final-cut-pro-new-features-even-without-apple-creator-studio\">Final Cut Pro: New features even without Apple Creator Studio?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-creator-studio-icons-clearly-indicate-the-subscription-version\">Apple Creator Studio: Icons clearly indicate the subscription version<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-card-impacts-jp-morgan-causing-a-decline-in-profits\">Apple Card impacts JP Morgan and causes profit decline<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-arcade-will-significantly-expand-its-offerings-in-february-2026\">Apple Arcade will significantly expand its offerings in February 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-rolls-out-firmware-update-for-magsafe-battery-on-iphone-air\">iPhone Air: Apple rolls out firmware update for MagSafe battery<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-announces-major-documentary-series-about-andre-agassi\">Apple TV announces major documentary series about Andre Agassi<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-new-teaser-for-monarch-legacy-of-monsters-season-2\">Apple TV: New teaser for Monarch: Legacy of Monsters Season 2<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-vision-pro-will-feature-an-apple-pencil-like-controller\">Apple Vision Pro: Will there be an Apple Pencil-like controller?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-testing-car-key-with-car-manufacturers-in-real-world-use\">Apple is testing Car Key with car manufacturers in real-world use<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apples-growth-in-the-pc-market-in-2025-pressure-on-market-share\">Apple in the PC market in 2025: Growth, pressure &amp; market share<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-will-report-significantly-fewer-patents-in-the-us-in-2025\">Apple reported significantly fewer patents in the US in 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-restricts-new-features-without-a-creator-studio-subscription\">Apple restricts new features without a Creator Studio subscription<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-officially-confirms-the-end-of-pixelmator-for-ios\">Apple officially confirms the end of Pixelmator for iOS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/airpods-pro-3-receive-maintenance-update-before-ios-26-3-release\">AirPods Pro 3 receive maintenance update before iOS 26.3 release<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-opens-pages-numbers-and-keynote-for-subscribers-with-ai\">Apple opens Pages, Numbers and Keynote to AI-powered subscriptions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/pixelmator-pro-launches-on-the-ipad-with-professional-features\">Pixelmator Pro launches on the iPad with professional features<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>ChatGPT is getting cheaper: New Go subscription, first advertising tests and all information on prices, features, models and data protection at a glance.<\/p>","protected":false},"author":2,"featured_media":62928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[826,1119],"class_list":["post-62929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-chatgpt","tag-openai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ChatGPT f\u00fchrt g\u00fcnstiges Abo ein und testet Werbung Apfelpatient<\/title>\n<meta name=\"description\" content=\"ChatGPT wird g\u00fcnstiger: Neues Go-Abo, erste Werbetests und alle Infos zu Preisen, Funktionen, Modellen und Datenschutz auf einen Blick.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/chatgpt-introduces-a-cheap-subscription-and-tests-advertising\" \/>\n<meta property=\"og:locale\" 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