{"id":61835,"date":"2025-12-11T00:38:21","date_gmt":"2025-12-10T23:38:21","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=61835"},"modified":"2025-12-11T00:39:39","modified_gmt":"2025-12-10T23:39:39","slug":"the-pressure-on-google-eu-is-based-on-apples-app-store","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple","title":{"rendered":"Pressure on Google: EU takes its cue from Apple&#039;s App Store"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>The app store is once again at the center of European regulation. After several years of intensive investigation, the European Commission is now using Apple&#039;s recent changes as a benchmark to assess the Google Play Store. These developments clearly demonstrate how significantly the market for mobile apps is being transformed by the Digital Markets Act and how differently Apple and Google are responding to it.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">The Digital Markets Act obliges large platforms to provide fairer access, transparent fee structures, and greater competition. Apple has already responded comprehensively and simultaneously <a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-under-pressure-eu-imposes-500-million-fine\" data-wpel-link=\"internal\" target=\"_self\">received<\/a> a \u20ac500 million fine, which the company is currently <a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-appeals-against-eu-fine-of-over-500-million-euros\" data-wpel-link=\"internal\" target=\"_self\">appealing<\/a>. Google now faces similar challenges. The EU is examining whether the adjustments presented so far are sufficient or whether further changes are necessary. It is noteworthy that the EU is using Apple's App Store adjustments as a benchmark, even though these have themselves been heavily criticized.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-google-droht-eine-hohe-geldstrafe\">Google faces a hefty fine<\/h4>\n\n\n\n<p class=\"translation-block\"><a href=\"https:\/\/www.reuters.com\/sustainability\/boards-policy-regulation\/google-faces-fines-over-google-play-if-it-doesnt-make-more-concessions-sources-2025-12-10\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">According to<\/a> Reuters, Google faces a hefty EU fine early next year if it doesn&#039;t bring its Play Store more in line with the DMA&#039;s requirements. Current measures are considered insufficient. The EU antitrust authority is directly comparing Google&#039;s changes to the new structure of Apple&#039;s App Store, which offers developers more options and is considered more comprehensive.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wie-apple-zum-benchmark-wurde\">How Apple became the benchmark<\/h4>\n\n\n\n<p>After years of disputes, Apple has announced and implemented a series of complex changes to the App Store. These include new fee structures, alternative methods for app distribution, and greater flexibility for developers in communicating with users. Although the EU has not yet made a public decision on Apple&#039;s new structure, it is already being used internally to compare it to Google&#039;s adjustments. The fact that Apple is now serving as a benchmark would have been almost unthinkable just a few months ago.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-die-bisherigen-anderungen-bei-google\">The previous changes at Google<\/h4>\n\n\n\n<p>In August, Google announced several changes to the Play Store. These are intended to give developers more freedom and make it easier for them to access the market. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a reduction of the so-called acquisition fee from 10 percent to 3 percent<\/li>\n\n\n\n<li>a new two-tier fee model for transactions and in-app purchases<\/li>\n\n\n\n<li>an installation fee for apps obtained outside of the Play Store<\/li>\n\n\n\n<li>additional options for developers to direct users to external sources of supply<\/li>\n<\/ul>\n\n\n\n<p>However, according to the informants in the report, this is not enough to fully meet the DMA&#039;s requirements.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-warum-der-vergleich-schwierig-bleibt\">Why the comparison remains difficult<\/h4>\n\n\n\n<p>Although the EU uses Apple as a benchmark, direct comparisons between the two companies remain complicated. They have different technical foundations, different security models, and different business logics. Both Apple and Google have also implemented complex fee structures that are difficult to compare directly. Nevertheless, the EU apparently considers the changes announced by Apple to be more comprehensive and DMA-compliant than Google&#039;s previous adjustments.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-wie-es-weitergehen-konnte\">How things could continue<\/h4>\n\n\n\n<p>Google still has the option to make further changes before a fine is imposed. According to Reuters, the European Commission could reach a decision as early as the first quarter of next year. If Google fails to submit further adjustments by then, it faces financial sanctions. Apple&#039;s App Store is thus involuntarily becoming a model against which other platforms must measure themselves.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-die-nachsten-monate-werden-fur-google-entscheidend\">The next few months will be crucial for Google<\/h3>\n\n\n\n<p>European regulations are increasingly holding the app market accountable. Apple&#039;s App Store now serves as a benchmark for the EU to assess compliance with the Marketing Authorisation (DMA). Google is under pressure to expand its previously announced changes to achieve comparable standards. The coming months will determine whether the company makes further adjustments or faces a hefty fine. It&#039;s clear that the market is entering a phase where fair access and greater competition are taking center stage. (Image: pixpack \/ DepositPhotos.com)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/leak-apple-is-preparing-ipads-with-faster-hardware-in-2026\">Leak: Apple is preparing iPads with faster hardware for 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-leak-reveals-studio-display-2-with-major-upgrades\">Apple leak reveals Studio Display 2 with major upgrades<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-builds-its-reputation-with-new-afi-awards\">Apple TV enhances its reputation with new AFI accolades<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-citi-sees-strong-growth-and-raises-price-target\">Apple: Citi sees strong growth and raises price target<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/thanks-to-ai-the-apple-watch-becomes-a-tool-for-disease-prediction\">Thanks to AI, the Apple Watch is becoming a tool for disease prediction<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-and-google-simplify-switching-and-support-dma-according-to-the-eu\">Apple and Google simplify switching and support DMA, according to the EU<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/disney-plans-to-expand-its-board-of-directors-and-is-betting-on-jeff-williams\">Disney plans to expand its board of directors and is counting on Jeff Williams<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/iphone-fold-analysts-see-a-high-impact-on-the-segment\">iPhone Fold: Analysts see a strong impact on the segment<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-arcade-announces-fresh-content-for-january-2026\">Apple Arcade announces fresh content for January 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/google-is-focusing-on-ai-powered-smart-glasses-and-plans-a-market-launch-in-2026\">Google is focusing on AI-powered smart glasses and plans to launch them in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/netflix-guarantees-warner-will-continue-producing-for-apple-tv\">Netflix guarantees: Warner will continue producing for Apple TV<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-and-google-simplify-switching-between-devices\">Apple and Google simplify switching between devices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/the-iphone-16-was-the-number-one-phone-worldwide-in-the-third-quarter-of-2025\">The iPhone 16 was the number one phone worldwide in the third quarter of 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/paramount-is-fighting-against-the-sale-of-warner-bros-to-netflix\">Paramount is fighting against the sale of Warner Bros. to Netflix<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-receives-14-nominations-at-the-2026-golden-globes\">Apple TV receives 14 nominations at the 2026 Golden Globes<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-remains-stable-johnny-srouji-confirms-he-will-stay-with-the-company\">Apple remains stable: Johny Srouji confirms he will stay with the company<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-fitness-introduces-german-and-much-more\">Apple Fitness+ introduces German and much more<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-with-new-ai-focus-wedbush-raises-price-target\">Apple with new AI focus: Wedbush raises price target<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-reveals-new-features-for-the-f1-streaming-experience\">Apple TV reveals new features for the F1 streaming experience<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/evercore-has-higher-expectations-for-apple-and-raises-its-price-target-to-325\">Evercore has higher expectations for Apple and raises its price target to $325<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/indias-plan-to-permanently-activate-gps-has-once-again-sparked-criticism\">India plans to permanently activate A-GPS, sparking renewed criticism<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apples-new-design-era-is-generating-internal-enthusiasm-despite-major-changes\">Apple&#039;s new design era is generating internal enthusiasm despite major upheaval<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-is-struggling-with-talent-exodus-to-openai-and-internal-resignations\">Apple is struggling with talent exodus to OpenAI and internal resignations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/netflix-acquires-warner-bros-and-hbo-max-for-83-billion\">Netflix acquires Warner Bros. and HBO Max for 83 billion<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>The App Store serves as a benchmark for the EU&#039;s DMA requirements. Google faces potential penalties if the reforms are insufficient.<\/p>","protected":false},"author":2,"featured_media":61834,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","show_comment_section":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[6,123,272],"class_list":["post-61835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-store","tag-eu","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Druck auf Google: EU orientiert sich am App Store von Apple Apfelpatient<\/title>\n<meta name=\"description\" content=\"Der App Store dient der EU als Benchmark f\u00fcr DMA-Vorgaben. Google steht vor m\u00f6glichen Strafen, wenn die Reformen nicht reichen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/the-pressure-on-google-eu-is-based-on-apples-app-store\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Druck auf Google: EU orientiert sich am App Store von Apple\" \/>\n<meta property=\"og:description\" content=\"Der App Store dient der EU als Benchmark f\u00fcr DMA-Vorgaben. Google steht vor m\u00f6glichen Strafen, wenn die Reformen nicht reichen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/the-pressure-on-google-eu-is-based-on-apples-app-store\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-10T23:38:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T23:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/12\/Depositphotos_4014232_XL.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1063\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Der App Store dient der EU als Benchmark f\u00fcr DMA-Vorgaben. Google steht vor m\u00f6glichen Strafen, wenn die Reformen nicht reichen.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Druck auf Google: EU orientiert sich am App Store von Apple\",\"datePublished\":\"2025-12-10T23:38:21+00:00\",\"dateModified\":\"2025-12-10T23:39:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple\"},\"wordCount\":894,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Depositphotos_4014232_XL.jpg\",\"keywords\":[\"App Store\",\"EU\",\"Google\"],\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple\",\"name\":\"Druck auf Google: EU orientiert sich am App Store von Apple Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/druck-auf-google-eu-orientiert-sich-am-app-store-von-apple#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Depositphotos_4014232_XL.jpg\",\"datePublished\":\"2025-12-10T23:38:21+00:00\",\"dateModified\":\"2025-12-10T23:39:39+00:00\",\"description\":\"Der App Store dient der EU als Benchmark f\u00fcr DMA-Vorgaben. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pressure on Google: EU takes its cue from Apple&#039;s App Store Apfelpatient","description":"The App Store serves as a benchmark for the EU&#039;s DMA requirements. 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