{"id":60776,"date":"2025-12-14T19:30:39","date_gmt":"2025-12-14T18:30:39","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=60776"},"modified":"2025-12-14T19:32:24","modified_gmt":"2025-12-14T18:32:24","slug":"iphone-18-apple-turns-its-iphone-strategy-on-its-head","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/allgemein\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf","title":{"rendered":"iPhone 18: Apple turns its iPhone strategy on its head"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple&#039;s iPhone lineup could undergo one of its biggest changes in years next year. After a long period of incremental model evolution, the company appears to have reached a crucial turning point with the iPhone 18 and its accompanying models. What was already hinted at with the introduction of the iPhone Air in the fall of 2025 could now develop into a complete restructuring of the product range.<\/strong><\/p>\n\n\n\n<p class=\"translation-block\">Apple caused a stir last fall with the iPhone Air. The model replaced the Plus version and established a new category between the standard and Pro models. However, sales figures apparently fell short of expectations. According to several reports, including one from <a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-air-2-allegedly-delayed-whats-behind-it\" data-wpel-link=\"internal\" target=\"_self\">The Information<\/a>, Apple has postponed the launch of its successor \u2013 the iPhone Air 2. This decision has far-reaching consequences for the iPhone 18 series, which is expected in fall 2026.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-verzogerung-des-iphone-air-2\">iPhone Air 2 delay<\/h4>\n\n\n\n<p class=\"translation-block\">Initially, it was reported that Apple had indefinitely halted development of the iPhone Air 2 due to disappointing sales figures for its predecessor. However, it was soon <a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-air-2-coming-later-apple-plans-dual-camera\" data-wpel-link=\"internal\" target=\"_self\">clarified<\/a> that work on the model is continuing, but the release is not expected until spring 2027. Apple reportedly wants to use the additional time to equip the device with a second rear camera.<\/p>\n\n\n\n<p>Before this change in dates, a four-part model series was originally planned for fall 2026, consisting of the iPhone Air 2, the iPhone 18 Pro, the iPhone 18 Pro Max, and the iPhone Fold. A regular base model iPhone 18 was not planned \u2013 according to earlier reports, this was not expected until early 2027.<\/p>\n\n\n\n<p>The delay of the iPhone Air 2 has created a gap in the fall lineup, putting Apple in an unusual situation.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-eine-ungewohnliche-iphone-generation-im-herbst-2026\">An unusual iPhone generation in autumn 2026<\/h4>\n\n\n\n<p>Should Apple stick to its current plan, the iPhone 18 series would consist of only three models in the fall of 2026:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iPhone 18 Pro<\/li>\n\n\n\n<li>iPhone 18 Pro Max<\/li>\n\n\n\n<li>iPhone Fold<\/li>\n<\/ul>\n\n\n\n<p>This would be the smallest and most unusual iPhone collection in years. For the first time in a long time, there would be no entry-level model covering the usual price range. The cheapest model would therefore be the iPhone 18 Pro \u2013 with a starting price of approximately \u20ac1,299. By comparison, the starting price has previously been around \u20ac949.<\/p>\n\n\n\n<p>This would mean that the new generation would consist almost exclusively of high-end devices. While the iPhone Fold is likely to attract a lot of attention, it&#039;s unlikely to become a mass-market product. That would leave only the iPhone 18 Pro and the iPhone 18 Pro Max as two models truly suitable for the majority of buyers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-auswirkungen-auf-apples-strategie\">Impact on Apple&#039;s strategy<\/h4>\n\n\n\n<p>Such a model structure would be risky for Apple in several respects. Firstly, the choice for customers would shrink significantly, and secondly, the entry-level price would rise noticeably. This could negatively impact sales figures \u2013 especially if demand for premium devices stagnates.<\/p>\n\n\n\n<p>The company would thus be trying to focus clearly on the upper market segment. At the same time, it would be more difficult to maintain the previous year&#039;s sales figures, as the more affordable models would no longer be available.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-moglichkeit-einer-kurskorrektur\">Possibility of a course correction<\/h4>\n\n\n\n<p>It&#039;s possible that Apple will adjust its plans. Should it become apparent that a purely premium lineup will be problematic in the fall of 2026, the company could bring forward the release of the base iPhone 18. This would rebalance the portfolio and bring back a model for the mid-range price segment.<\/p>\n\n\n\n<p>Such a step would also ensure that the 2026 iPhone generation follows the familiar pattern again: a standard model for the mass market, flanked by the Pro models and a more experimental device like the foldable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iphone-18-apple-steht-vor-einem-strategischen-neuanfang\">iPhone 18: Apple is facing a strategic new beginning<\/h3>\n\n\n\n<p>The upcoming iPhone 18 series suggests a major strategic shift at Apple. The company seems prepared to fundamentally rethink its product structure \u2013 even at the risk of presenting an unusual lineup for a transitional period. Whether Apple will actually opt for a smaller, more expensive iPhone series or bring forward the release of the base iPhone 18 to fall 2026 remains to be seen.<\/p>\n\n\n\n<p class=\"translation-block\">One thing is certain: The iPhone 18 represents more than just a new generation of devices. It could mark the beginning of a new era in which Apple redefines its iPhone strategy \u2013 with potentially far-reaching consequences for the market, prices, and customers. The best products for you: Our <a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"exclude\">Amazon storefront<\/a> offers a wide selection of accessories, including those compatible with HomeKit. (Image: Shutterstock \/ Katerina Elagina)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-2026-good-foundation-but-ai-sets-the-course\">Apple 2026: Good foundation, but AI sets the course<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/macbook-at-a-bargain-price-apple-plans-new-entry-level-device\">MacBook at a bargain price: Apple plans new entry-level device<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/these-new-apple-devices-could-be-released-as-early-as-the-beginning-of-2026\">These new Apple devices could be released as early as 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-and-the-delicate-question-of-its-stance-in-china\">Apple and the delicate question of its stance in China<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-strengthens-its-ai-department-and-enters-a-new-phase\">Apple strengthens its AI department and enters a new phase<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-tv-highlights-for-december-2025-at-a-glance\">Apple TV Highlights for December 2025 at a Glance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/iphone-fold-everything-about-the-foldable-apple-smartphone-2026\">iPhone Fold: Everything about Apple&#039;s foldable smartphone of 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-in-december-2025-all-developments-at-a-glance\">Apple in December 2025: All developments at a glance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/ios-27-which-features-is-apple-preparing-for-2026\">iOS 27: Which features is Apple preparing for 2026?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/airpods-future-how-big-will-apples-lineup-be-in-2026\">AirPods Future: How Big Will Apple&#039;s Line-up Be in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-is-greatly-benefiting-from-googles-progress-with-gemini-3\">Apple is greatly benefiting from Google's progress with Gemini 3<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/ipad-mini-8-apples-new-speaker-design-in-detail\">iPad mini 8: Apple&#039;s new speaker design in detail<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/iphone-2027-what-apple-is-planning-for-its-20th-anniversary\">iPhone 2027: What Apple is planning for its 20th anniversary<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/ios-26-2-changes-wi-fi-synchronization-in-the-eu-the-reason\">iOS 26.2 changes Wi-Fi synchronization in the EU \u2013 here&#039;s why<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/m6-macbook-pro-everything-about-release-price-and-new-features\">M6 MacBook Pro: Everything about release, price and new features<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-will-rely-more-heavily-on-titanium-for-the-iphone-in-2026\">Apple will again rely more heavily on titanium for the iPhone in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-is-already-working-on-the-next-model-of-airpods-pro\">AirPods Pro: Apple is already working on the next model<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-plans-to-integrate-gemini-into-siri\">Apple plans to integrate Gemini into Siri<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/ios-26-2-when-will-the-update-be-released-what-features-are-coming\">iOS 26.2: When the update will be released &amp; which features are coming<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-is-gearing-up-will-siri-finally-be-intelligent-in-2026\">Apple is making progress: Will Siri finally become intelligent in 2026?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/ipad-mini-with-oled-everything-about-price-performance-and-launch\">iPad mini with OLED: Everything about price, performance and launch<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>The iPhone 18 could mark the beginning of a new era for Apple. Find out why the next lineup will be unlike anything before.<\/p>","protected":false},"author":2,"featured_media":60774,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0","show_comment_section":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"2"},"footnotes":""},"categories":[2],"tags":[8,825,824,897,1250],"class_list":["post-60776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-iphone","tag-iphone-18","tag-iphone-2026","tag-iphone-2027","tag-iphone-air"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iPhone 18: Apple stellt seine iPhone-Strategie auf den Kopf Apfelpatient<\/title>\n<meta name=\"description\" content=\"Das iPhone 18 k\u00f6nnte f\u00fcr Apple den Beginn einer neuen \u00c4ra einleiten. Erfahre, warum das n\u00e4chste Line-up anders wird als je zuvor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/generally\/iphone-18-apple-turns-its-iphone-strategy-on-its-head\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iPhone 18: Apple stellt seine iPhone-Strategie auf den Kopf\" \/>\n<meta property=\"og:description\" content=\"Das iPhone 18 k\u00f6nnte f\u00fcr Apple den Beginn einer neuen \u00c4ra einleiten. Erfahre, warum das n\u00e4chste Line-up anders wird als je zuvor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/generally\/iphone-18-apple-turns-its-iphone-strategy-on-its-head\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-14T18:30:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-14T18:32:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/11\/shutterstock_2680892789.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1070\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Das iPhone 18 k\u00f6nnte f\u00fcr Apple den Beginn einer neuen \u00c4ra einleiten. Erfahre, warum das n\u00e4chste Line-up anders wird als je zuvor.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"iPhone 18: Apple stellt seine iPhone-Strategie auf den Kopf\",\"datePublished\":\"2025-12-14T18:30:39+00:00\",\"dateModified\":\"2025-12-14T18:32:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf\"},\"wordCount\":915,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/shutterstock_2680892789.jpg\",\"keywords\":[\"iPhone\",\"iPhone 18\",\"iPhone 2026\",\"iPhone 2027\",\"iPhone Air\"],\"articleSection\":\"Allgemein\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf\",\"name\":\"iPhone 18: Apple stellt seine iPhone-Strategie auf den Kopf Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/iphone-18-apple-stellt-seine-iphone-strategie-auf-den-kopf#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/shutterstock_2680892789.jpg\",\"datePublished\":\"2025-12-14T18:30:39+00:00\",\"dateModified\":\"2025-12-14T18:32:24+00:00\",\"description\":\"Das iPhone 18 k\u00f6nnte f\u00fcr Apple den Beginn einer neuen \u00c4ra einleiten. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"iPhone 18: Apple turns its iPhone strategy on its head Apfelpatient","description":"The iPhone 18 could mark the beginning of a new era for Apple. 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