{"id":57588,"date":"2025-08-18T21:16:01","date_gmt":"2025-08-18T19:16:01","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=57588"},"modified":"2025-09-05T08:11:46","modified_gmt":"2025-09-05T06:11:46","slug":"apple-is-planning-a-completely-new-strategy-for-the-iphone-18","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-plant-beim-iphone-18-eine-voellig-neue-strategie","title":{"rendered":"Apple is planning a completely new strategy for the iPhone 18"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>The iPhone 18 has been generating controversy long before its official launch. Although the iPhone 17 launch is imminent, attention is already turning to the next generation. A new report confirms that Apple will take an unusual step with the iPhone 18, significantly altering its previous strategy.<\/strong><\/p>\n\n\n\n<p>The iPhone lineup has remained virtually unchanged in its structure for several years. A base model, a Plus variant, and the Pro models form the familiar framework. But this rhythm is about to undergo a fundamental change. With the iPhone 17 series, Apple will introduce a new &quot;Air&quot; model, which will replace the Plus and, with its ultra-thin design, could also appeal to Pro users. With the iPhone 18 in 2026, the model policy will shift even more dramatically.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-eine-iphone-generation-ohne-basis-modell\">An iPhone generation without a base model<\/h4>\n\n\n\n<p class=\"translation-block\">According to a <a href=\"https:\/\/www.etnews.com\/20250813000323\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">report<\/a> by ET News, for the first time, there will be no base iPhone released in fall 2026. The iPhone 18 in its standard form will not be part of the fall collection. Instead, Apple will focus exclusively on a selection of high-priced models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-die-herbstkollektion-2026\">The Fall 2026 Collection<\/h4>\n\n\n\n<p>Four devices are planned:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>iPhone 18 Air<\/li>\n\n\n\n<li>iPhone 18 Pro<\/li>\n\n\n\n<li>iPhone 18 Pro Max<\/li>\n\n\n\n<li>iPhone 18 Fold<\/li>\n<\/ul>\n\n\n\n<p>This confirms that the fall lineup will be entirely focused on premium products. This decision marks a clear break with previous tradition, which always included a base model at launch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-basis-iphone-18-kommt-spater\">Basic iPhone 18 coming later<\/h4>\n\n\n\n<p>However, the classic iPhone 18 isn&#039;t disappearing completely. It&#039;s simply being postponed. Instead of fall 2026, it&#039;s scheduled to launch in spring 2027, along with an additional iPhone 18e. This will allow Apple to more clearly differentiate its model launches by price and target audience: fall for high-end models, spring for lower-end models.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hintergrund-der-entscheidung\">background of the decision<\/h4>\n\n\n\n<p class=\"translation-block\">The changes were not only reported by ET News, but were also previously <a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/iphone-18-brings-split-launch-and-many-advantages\" data-wpel-link=\"internal\" target=\"_self\">hinted at<\/a> by observers such as Wayne Ma and Ming-Chi Kuo. Apple has reportedly already informed some suppliers of the plans so that production can be prepared accordingly. This underscores that this is not just a rumor, but a planned strategic realignment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iphone-18-verandert-den-gesamten-produktzyklus\">iPhone 18 changes the entire product cycle<\/h3>\n\n\n\n<p>The iPhone 18 not only brings new technology, but above all a new structure to the model line. A collection exclusively focused on premium devices, including the first Fold model, will be released in fall 2026. The base iPhone 18 and the iPhone 18e will not be released until spring 2027. With this, Apple is fundamentally changing its usual product cycle and setting the course for a clearer distinction between high-end and more affordable alternatives. (Image: Shutterstock \/ asrstudio)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-17-video-sparks-speculation-about-new-cases\">iPhone 17: Video sparks speculation about new cases<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-17e-comes-with-dynamic-island-and-new-a19-chip\">iPhone 17e comes with Dynamic Island and new A19 chip<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-management-change-company-plans-orderly-transitions\">Apple management change: Company plans orderly transitions<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-leaks-mark-gurman-comments-on-new-device-discoveries\">Apple Leaks: Mark Gurman comments on new device discoveries<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-plans-new-operating-system-for-smart-home-devices\">Apple plans new operating system for smart home devices<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-table-robot-bold-vision-with-uncertain-outcome\">Apple table robot: bold vision with an uncertain outcome<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-17-pro-leak-sim-card-tray-remains-in-some-countries\">iPhone 17 Pro Leak: SIM card tray remains in some countries<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/iphone-17-pro-leak-shows-new-all-aluminum-case\">iPhone 17 Pro leak shows new all-aluminum case<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/new-video-shows-iphone-17-air-dummy-in-bright-sky-blue\">New video shows iPhone 17 Air dummy in bright Sky Blue<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-is-working-on-the-next-version-of-siri-with-these-apps\">Apple is working on the next version of Siri with these apps<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-brings-the-biggest-siri-update-yet-with-ios-26-4\">Apple brings the biggest Siri update yet with iOS 26.4<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-smart-home-hub-and-llm-siri-to-be-released-in-2026\">Apple Smart Home Hub and LLM-Siri to be released in 2026<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-plans-to-launch-an-ai-desktop-robot-with-a-display-by-2027\">Apple plans to launch an AI desktop robot with a display by 2027<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-wants-to-expand-its-smart-home-offering-with-a-camera\">Apple wants to expand its smart home offering with a camera<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already checked out our Amazon Storefront? You'll find a hand-picked selection of various products for your iPhone and other devices there \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a>.<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple surprises with the iPhone 18: No base model in fall 2026, but premium devices and a later launch of the cheaper versions.<\/p>","protected":false},"author":2,"featured_media":57592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"25"},"footnotes":""},"categories":[25],"tags":[8,825,824],"class_list":["post-57588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rumors","tag-iphone","tag-iphone-18","tag-iphone-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple plant beim iPhone 18 eine v\u00f6llig neue Strategie Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple \u00fcberrascht mit dem iPhone 18: Kein Basis-Modell im Herbst 2026, daf\u00fcr Premium-Ger\u00e4te und ein sp\u00e4terer Start der g\u00fcnstigeren Varianten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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