{"id":56833,"date":"2025-07-17T16:12:12","date_gmt":"2025-07-17T14:12:12","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=56833"},"modified":"2025-07-17T16:12:15","modified_gmt":"2025-07-17T14:12:15","slug":"airpods-pro-3-are-intended-to-secure-new-market-shares-for-apple","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/airpods-pro-3-sollen-apple-neue-marktanteile-sichern","title":{"rendered":"AirPods Pro 3 are expected to secure new market share for Apple"},"content":{"rendered":"

The Bluetooth headphone market is fiercely competitive\u2014even for Apple. While AirPods continue to dominate among iPhone users in the US, real growth is barely in sight. The competition is fierce, pricing pressure is increasing, and new user groups are no longer as easy to convince as they once were. This is precisely where the next generation is intended to address: The AirPods Pro 3 could be the decisive update to boost sales again. A new report suggests that Apple is deliberately working toward this moment.<\/strong><\/p>\n\n\n\n

According to an analysis<\/a> by Consumer Intelligence Research Partners (CIRP), approximately 44 percent of iPhone owners in the US currently say they use Bluetooth earphones. Last year, this figure was 41 percent. Of these 44 percent, 59 percent use AirPods \u2013 two percentage points more than the year before. The bottom line is that approximately 26 percent of all iPhone users in the US use AirPods. These figures show that Apple is maintaining its stable market share for Bluetooth earphones. However, growth beyond previous highs is lacking. Competition is growing \u2013 not only from established brands like Samsung, Sony, and Bose, but above all from affordable alternatives that already cover many basic functions.<\/p>\n\n\n\n

Price pressure and stock reduction for the AirPods Pro 2<\/h4>\n\n\n\n

One indicator of the pressure Apple is under is the massive price reduction the AirPods Pro 2 recently experienced. During Amazon Prime Day in July, the model was offered for $149\u2014a full $100 below the regular price of $249. Retailers like Best Buy and Walmart followed suit, while Apple itself stuck to its list price. According to CIRP, this price drop was likely no coincidence: It was either to clear inventory or to generate additional sales through temporarily lower margins before a new model comes onto the market. Both are conceivable\u2014but above all, it fits with the expectation that the AirPods Pro 3 are already in the starting blocks.<\/p>\n\n\n\n

AirPods Pro 3: What the new model will bring<\/h4>\n\n\n\n

The third generation of AirPods Pro is expected to be unveiled this fall, presumably alongside the new iPhones and the next Apple Watch. Initial leaks and analyst estimates point to several technical and functional improvements. Planned improvements include:<\/p>\n\n\n\n