{"id":55844,"date":"2025-06-17T00:32:35","date_gmt":"2025-06-16T22:32:35","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=55844"},"modified":"2025-06-17T00:32:37","modified_gmt":"2025-06-16T22:32:37","slug":"whatsapp-starts-advertising-meta-uses-this-data-for-this-purpose","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-startet-werbung-diese-daten-nutzt-meta-dafuer","title":{"rendered":"WhatsApp launches advertising: Meta uses this data for it"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>What was long rumored is now official: WhatsApp has introduced advertising for all users. The announcement came directly from Meta via the official WhatsApp blog. With this, the world&#039;s most popular messenger is taking a step that may surprise many users \u2013 even though this move has been in the works internally for years. Now the time has come, and it&#039;s good to know what to expect.<\/strong><\/p>\n\n\n\n<p>WhatsApp will now display ads. You won&#039;t see them in your private chats, but they will appear elsewhere in the app. Meta is introducing a new advertising strategy based on your behavior, language, and other data. It&#039;s a cautious start, but it marks the beginning of a new phase for the app. You can find all the details here.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-zwei-neue-werbeformate-in-whatsapp\">Two new advertising formats in WhatsApp<\/h4>\n\n\n\n<p>WhatsApp launches with two clearly defined ad spaces, both located in the &quot;News&quot; tab. This section contains status updates and channels, i.e., content that is shared publicly or that you consciously follow.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Status ads:<\/strong> If you use the status bar\u2014WhatsApp&#039;s version of Instagram&#039;s popular story feature\u2014you&#039;ll now see ads there. These will appear between your contacts&#039; regular status updates. Meta says the user experience will be similar to Instagram Stories. This means short, image- or video-based ads that can be clicked through or skipped.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Sponsored channels in the channel list:<\/strong> Paid content now also appears in the channel list. These are called &quot;sponsored channels.&quot; At first glance, they look like regular channels, but they carry a notice indicating that they are promoted. You can subscribe to them or ignore them, but they are now part of the regular view in the Updates tab.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-1024x576.png\" alt=\"WhatsApp advertising\" class=\"wp-image-55843\" srcset=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-1024x576.png 1024w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-300x169.png 300w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-768x432.png 768w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-1536x864.png 1536w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-18x10.png 18w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-750x422.png 750w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n-1140x641.png 1140w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/06\/503670618_1065997635419530_6751761554003485210_n.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Image: WhatsApp<\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-welche-daten-whatsapp-fur-werbung-nutzt\">What data WhatsApp uses for advertising<\/h4>\n\n\n\n<p class=\"translation-block\">Meta emphasizes that the ad integration is designed to be &quot;as private as possible.&quot; However, personalized advertising doesn&#039;t work entirely without data usage. According to the WhatsApp blog, <a href=\"https:\/\/blog.whatsapp.com\/helping-you-find-more-channels-and-businesses-on-whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">the following<\/a> information is used to show you relevant ads:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your country or city<\/li>\n\n\n\n<li>The language you choose<\/li>\n\n\n\n<li>The channels you follow<\/li>\n\n\n\n<li>Your interactions with previous ads<\/li>\n<\/ul>\n\n\n\n<p>If you have also connected your WhatsApp account to the Meta Account Center, data from Facebook and Instagram will also be included. This includes your interests, previous purchases, or your general online behavior on other Meta services. This information helps Meta make ads as relevant to you as possible. At the same time, this also means that WhatsApp will be more closely integrated into your user behavior than before \u2013 at least when it comes to advertising purposes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-auswirkungen-auf-deine-privatsphare\">Impact on your privacy<\/h4>\n\n\n\n<p>Even though your private chats remain untouched, WhatsApp&#039;s privacy framework is changing. Until now, the app was attractive to many users precisely because it was ad-free and relatively restrained when it came to tracking. With the introduction of advertising, the likelihood that your usage will be more heavily analyzed and categorized increases. While there is no evidence so far that chat content is analyzed, the connection to meta services makes your profile overall more transparent for advertising purposes. It&#039;s therefore worth checking your settings in the Meta Account Center and, if necessary, unlinking WhatsApp if this goes too far for you.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-was-du-jetzt-tun-kannst\">What you can do now<\/h4>\n\n\n\n<p>Advertising can&#039;t currently be completely disabled. However, you can limit its impact:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Check your ad settings in the Meta Account Center<\/li>\n\n\n\n<li>Disconnect WhatsApp from your Facebook or Instagram account if you don&#039;t want cross-platform advertising<\/li>\n\n\n\n<li>Only follow the channels that really interest you, because they influence your advertising suggestions<\/li>\n<\/ul>\n\n\n\n<p>Those who place particular importance on data protection can also consider alternatives to WhatsApp. Signal or Threema offer similar features, but are completely ad-free and privacy-focused.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-clarifies-that-music-is-art-not-advertising\">Apple makes it clear: Music is art, not an advertising medium<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mehr-werbung-in-sicht-so-konnte-sich-whatsapp-weiter-verandern\">More advertising in sight: How WhatsApp could change further<\/h3>\n\n\n\n<p>The launch of advertising on WhatsApp is cautious but clear. Status ads and sponsored channels are likely just the beginning. If the model is successful, Meta is likely to integrate additional advertising formats \u2013 possibly even into chats or group functions at some point. For users, this means that WhatsApp remains convenient but is increasingly becoming part of the Meta advertising ecosystem. (Image: Shutterstock \/ DenPhotos)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-tests-ai-features-for-messaging-and-style-assistance\">WhatsApp tests AI features for messages and style assistance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/threads-starts-test-for-independent-messaging-function\">Threads starts test for standalone messaging function<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/create-your-own-ai-chatbots-a-new-feature-in-whatsapp\">Create your own AI chatbots: New feature in WhatsApp<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-discontinues-support-for-older-iphone-models\">WhatsApp discontinues support for older iPhone models<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/whatsapp-plans-update-with-username-function\">WhatsApp plans update with username feature<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-slips-to-fourth-place-on-the-fortune-500-list-2025\">Apple slips to fourth place on the 2025 Fortune 500 list<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/why-apple-tv-4k-beats-everyone-when-it-comes-to-data-protection\">Why Apple TV 4K beats everyone when it comes to data protection<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>WhatsApp now displays ads. Learn where they appear, what data is used, and how you can protect your privacy.<\/p>","protected":false},"author":2,"featured_media":55727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[6,905,13,58],"class_list":["post-55844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-app-store","tag-meta","tag-techpatient","tag-whatsapp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WhatsApp startet Werbung: Diese Daten nutzt Meta daf\u00fcr Apfelpatient<\/title>\n<meta name=\"description\" content=\"WhatsApp zeigt ab sofort Werbung. 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