{"id":54586,"date":"2025-05-15T23:49:11","date_gmt":"2025-05-15T21:49:11","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=54586"},"modified":"2025-05-15T23:49:18","modified_gmt":"2025-05-15T21:49:18","slug":"apple-dominates-the-kantar-brand-ranking-again-in-2025","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-dominiert-das-kantar-markenranking-auch-2025","title":{"rendered":"Apple dominates the Kantar brand ranking again in 2025"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple is once again at the top of the global brand landscape. In Kantar&#039;s new BrandZ Most Valuable Global Brands Report 2025, the company ranks first for the fourth year in a row. With a brand value of $1.3 trillion, Apple leaves all other brands behind \u2013 and continues to expand its lead. The report provides interesting figures and insights, not only about Apple but also about the trends currently transforming the brand landscape.<\/strong><\/p>\n\n\n\n<p>Kantar&#039;s BrandZ report combines two key components: hard financial data and consumer perception. This methodology sets Kantar apart from many other rankings. It&#039;s not just about market capitalization or revenue, but what a brand means to people. How relevant is it? How different is it from others? How memorable is it? The 2025 report marks the 20th year of this analysis. And it comes at a time of rapid economic uncertainty, technological disruption, and consumer behavior. Nevertheless, the 100 most valuable brands together reached a new high: $10.7 trillion. That&#039;s a 29 percent increase over the previous year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-apple-an-der-spitze-die-fakten\">Apple at the top: The facts<\/h4>\n\n\n\n<p class=\"translation-block\">Apple once again takes first place in the ranking. Its brand value is $1.3 trillion \u2013 an increase of 28 percent compared to 2024. Apple alone accounts for over 12 percent of the total value of all top 100 brands. According to <a href=\"https:\/\/www.kantar.com\/campaigns\/brandz\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">Kantar,<\/a> Apple meets the three key criteria for strong brand value:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Significance:<\/strong> Apple plays a big role in many people&#039;s everyday lives, both emotionally and functionally.<\/li>\n\n\n\n<li><strong>Distinctiveness:<\/strong> The brand clearly stands out from the competition, be it through design, product strategy or brand experience.<\/li>\n\n\n\n<li><strong>Conspicuousness:<\/strong> Apple has a strong public presence, whether through marketing, innovations or product launches.<\/li>\n<\/ul>\n\n\n\n<p>According to Kantar, this combination contributes significantly to Apple maintaining its market position even under difficult economic conditions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ki-als-wachstumstreiber-aber-apple-bleibt-vorne\">AI as a growth driver \u2013 but Apple remains ahead<\/h4>\n\n\n\n<p>This year&#039;s report places a clear focus on artificial intelligence. Companies that are particularly strong in the field of AI are showing some enormous growth. NVIDIA, for example, rises to fifth place \u2013 with a brand value increase of 152 percent, the highest increase of all listed companies. OpenAI also makes it into the ranking with ChatGPT \u2013 directly at number 60, with a brand value of $43.5 billion. According to Kantar, AI is changing the way companies develop products, conduct marketing, and manage creative processes. Coca-Cola, Reckitt, and PepsiCo are particularly highlighted in this context. They use AI, among other things, to adapt campaigns locally or even develop new snack recipes. Despite this AI boom, Apple remains number one. The company continues to benefit from its strong customer loyalty, global brand presence, and innovative strength.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/will-we-still-need-the-iphone-in-10-years-apple-doubts\">Will we still need the iPhone in 10 years? Apple doubts<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/tips-tricks\/why-an-iphone-these-advantages-convince-in-the-long-term\">Why an iPhone? These advantages are convincing in the long term<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-markenwert-allein-reicht-nicht-apple-liefert-mehr\">Brand value alone is not enough \u2013 Apple delivers more<\/h3>\n\n\n\n<p class=\"translation-block\">According to Kantar, Cupertino is not only economically successful but also meets all the criteria that make a brand strong and resilient. The increase to $1.3 trillion in brand value demonstrates that trust in Apple remains unbroken. Even in a year full of technological innovations and AI breakthroughs, Apple remains at the top \u2013 proving once again that brand strength is more than just technology. It&#039;s about relevance, recognizability, and consistency. And this is precisely where Apple sets the standard. If you&#039;re interested in the full analysis, you can read the full Kantar BrandZ 2025 Report directly on Kantar&#039;s <a href=\"https:\/\/www.kantar.com\/campaigns\/brandz\" target=\"_blank\" rel=\"noreferrer noopener\" data-wpel-link=\"external\">website<\/a> . The best products for you: Our <a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"exclude\">Amazon Storefront<\/a> offers a wide selection of accessories, including those for HomeKit. (Image: Shutterstock \/ SnapASkyline)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/tips-tricks\/which-apple-iphone-suits-me-the-big-model-comparison\">Which Apple iPhone is right for me? The big model comparison<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-tv-all-new-series-and-films-in-summer-2025\">Apple TV+: All new series and films in summer 2025<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-park-apples-architectural-vision-in-detail\">Apple Park: Apple&#039;s architectural vision in detail<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>According to Kantar, Apple will continue to be the world&#039;s most valuable brand in 2025. Learn how Apple is holding its own against AI trends and strong competition.<\/p>","protected":false},"author":2,"featured_media":54585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[13],"class_list":["post-54586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-techpatient"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Apple dominiert das Kantar Markenranking auch 2025 Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple ist laut Kantar auch 2025 die wertvollste Marke der Welt. 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Erfahre, wie Apple sich gegen KI-Trends und starke Konkurrenz behauptet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-dominates-the-kantar-brand-ranking-again-in-2025\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-15T21:49:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T21:49:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2025\/05\/shutterstock_1974187073.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Apple ist laut Kantar auch 2025 die wertvollste Marke der Welt. Erfahre, wie Apple sich gegen KI-Trends und starke Konkurrenz behauptet.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Apple dominiert das Kantar Markenranking auch 2025\",\"datePublished\":\"2025-05-15T21:49:11+00:00\",\"dateModified\":\"2025-05-15T21:49:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025\"},\"wordCount\":616,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/shutterstock_1974187073.jpg\",\"keywords\":[\"TechPatient\"],\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025\",\"name\":\"Apple dominiert das Kantar Markenranking auch 2025 Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/shutterstock_1974187073.jpg\",\"datePublished\":\"2025-05-15T21:49:11+00:00\",\"dateModified\":\"2025-05-15T21:49:18+00:00\",\"description\":\"Apple ist laut Kantar auch 2025 die wertvollste Marke der Welt. Erfahre, wie Apple sich gegen KI-Trends und starke Konkurrenz behauptet.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#primaryimage\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/shutterstock_1974187073.jpg\",\"contentUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/shutterstock_1974187073.jpg\",\"width\":1600,\"height\":1066,\"caption\":\"Bild: Shutterstock \\\/ SnapASkyline\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/apple-dominiert-das-kantar-markenranking-auch-2025#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.apfelpatient.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple dominiert das Kantar Markenranking auch 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/\",\"name\":\"Apfelpatient\",\"description\":\"Alles rund um Apple!\",\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"alternateName\":\"Apfelpatient\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apfelpatient.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/cee68dd217e317f47879fcb0823d0296\",\"name\":\"Milan\",\"logo\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/image\\\/\"},\"description\":\"Hallo und herzlich willkommen auf meinem Technik-Blog! Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Apple dominates the Kantar brand rankings again in 2025","description":"According to Kantar, Apple will continue to be the world&#039;s most valuable brand in 2025. 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