{"id":53653,"date":"2025-04-18T17:53:06","date_gmt":"2025-04-18T15:53:06","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=53653"},"modified":"2025-04-18T17:55:08","modified_gmt":"2025-04-18T15:55:08","slug":"tim-cooks-big-vision-whats-behind-the-vision-pro","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/allgemein\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt","title":{"rendered":"Tim Cook&#039;s big vision: What&#039;s behind the Vision Pro"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>The Vision Pro was introduced as a groundbreaking Apple product: a high-end AR\/VR headset with a new operating system, a new interface, and a host of technology. But the launch wasn&#039;t entirely smooth: The high price, the weight, and questions about its actual usefulness caused some hesitation. Nevertheless, Apple is staying the course. Why? Because the Vision Pro isn&#039;t the goal\u2014it&#039;s the path. For Tim Cook, it&#039;s crucial to turning his original idea into reality. And that could be worth it for you.<\/strong><\/p>\n\n\n\n<p>Apple has changed a lot in the past \u2013 from smartphones to tablets to mobile payments. But if CEO Tim Cook has his way, the next big thing is already clear: augmented reality. Not as a gimmick or a tech demo, but as real glasses for everyday use. Lightweight, unobtrusive, and always wearable. That&#039;s exactly where Apple wants to go \u2013 and the path leads through the Vision Pro.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tim-cook-verfolgt-ein-einziges-ziel-die-ar-brille\">Tim Cook has a single goal: AR glasses<\/h4>\n\n\n\n<p>A recent report by Bloomberg reporter Mark Gurman sums it up: Tim Cook has only one goal in mind \u2013 full-fledged AR glasses. Not glasses that you only wear at home or in the office, but a device that sits on your nose all day. As light as regular glasses, but with digital enhancements: data, cues, content, all directly in your field of vision, without obscuring the real world. According to Gurman, Cook has been working on this idea for over a decade. It&#039;s his top priority. An insider familiar with the matter is quoted as saying:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Tim isn&#039;t interested in anything else. It&#039;s the only thing he devotes his time to in product development.<\/p>\n<\/blockquote>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-zwei-neue-vision-produkte-sind-bereits-in-arbeit\">Two new Vision products are already in the works<\/h4>\n\n\n\n<p>According to Gurman, two new models based on the Vision Pro are already in the planning stages. One will be lighter and more affordable\u2014thus closer to a product that appeals to more people. The other will connect to a Mac via cable to enable particularly low latency. Both devices are intended to further develop the platform. But they are only milestones, not the goal itself.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-vision-pro-two-new-models-in-the-works\">Apple Vision Pro: Two new models in the works<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-vision-pro-ist-nur-der-anfang-aber-ein-notwendiger\">Vision Pro is just the beginning \u2013 but a necessary<\/h4>\n\n\n\n<p>According to Cook, the current Vision Pro is an &quot;early adopter product.&quot; That sounds like a typical Apple statement, but it means more. The Vision Pro isn&#039;t built for the mass market, but rather for developers, enthusiasts, and professionals who want to be part of the development. Apple knows that the big breakthrough\u2014true AR glasses\u2014is still a few years away. But without the groundwork with the Vision Pro, this breakthrough wouldn&#039;t be possible.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-plans-attack-on-metas-ar-glasses-tim-cook-is-driving-it-forward\">Apple plans attack on Meta&#039;s AR glasses \u2013 Tim Cook is driving it<\/a><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-visionos-ist-das-fundament-der-ar-zukunft\">visionOS is the foundation of the AR future<\/h4>\n\n\n\n<p>Along with the Vision Pro, Apple introduced a completely new operating system: visionOS. It serves as the software core for all future Vision products. Apple continues to invest in this technology, regardless of whether the first pair of glasses sells well or not. The long-term goal is crucial. And because Cook is so clearly focused on AR, the continued development of visionOS is also assured.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tim-cook-denkt-langfristig-nicht-kurzfristig\">Tim Cook thinks long-term, not short-term<\/h4>\n\n\n\n<p>Perhaps most importantly, Apple won&#039;t abandon the Vision Pro platform just because the first generation isn&#039;t perfect. Tim Cook has made his mind up. He sees AR not just as a gimmick, but as the next major technological leap \u2013 just as Steve Jobs once did with the iPhone. That&#039;s why Apple will continue to invest, test, and develop, even if it&#039;s not profitable in the short term.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apple-gibt-vision-pro-nicht-auf-im-gegenteil\">Apple is not giving up on Vision Pro \u2013 on the contrary<\/h3>\n\n\n\n<p class=\"translation-block\">If you&#039;re already interested in the Vision Pro or thinking about getting involved, you can be sure: Apple means business. The platform won&#039;t be abandoned, updates will come, and new devices are in the pipeline. So, you&#039;re not investing in an experiment, but in the beginning of a long-term strategy. And if Apple achieves its goal\u2014lightweight, true AR glasses\u2014you&#039;ll have been there from the start. Need useful tips for your Apple Vision Pro? <a href=\"https:\/\/www.apfelpatient.de\/en\/day\/apple-vision-pro-tips-and-tricks\" data-wpel-link=\"internal\" target=\"_self\">Here you&#039;ll discover everything you need to know about your new Apple device<\/a> \u2014enjoy the read! Time for fresh accessories? Visit <a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" target=\"_blank\" rel=\"noreferrer noopener follow\" data-wpel-link=\"exclude\">our Amazon Storefront<\/a> and discover a wide selection of products from leading manufacturers, including HomeKit-compatible ones! (Image: Apple)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/generally\/apple-vision-pro-why-this-headset-changes-the-market\">Apple Vision Pro: Why this headset is changing the market<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-introduces-immersive-video-app-for-mac-and-vision-pro\">Apple introduces Immersive Video App for Mac and Vision Pro<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/metallica-on-apple-vision-pro-a-concert-like-never-before\">Metallica on Apple Vision Pro \u2013 A concert like never before<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/apple-tv-bono-stories-of-surrender-starts-in-may\">Apple TV+: \u201cBono: Stories of Surrender\u201d starts in May<\/a><\/li>\n<\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already checked out our Amazon Storefront? You'll find a hand-picked selection of various products for your iPhone and other devices there \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a>.<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>For Tim Cook, the Vision Pro isn&#039;t a goal, but a starting point. Learn why Apple is investing so heavily in the Vision Pro and its future.<\/p>","protected":false},"author":2,"featured_media":53652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard","override":[{"template":"2","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"0","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":{"id":"2"},"footnotes":""},"categories":[2],"tags":[843,609,844],"class_list":["post-53653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-apple-vision-pro","tag-apple-vr-ar","tag-visionos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tim Cooks gro\u00dfe Vision: Was hinter der Vision Pro steckt Apfelpatient<\/title>\n<meta name=\"description\" content=\"Die Vision Pro ist f\u00fcr Tim Cook kein Ziel, sondern der Startpunkt. Erfahre, warum Apple so viel in die Vision Pro &amp; ihre Zukunft investiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/generally\/tim-cooks-big-vision-whats-behind-the-vision-pro\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cooks gro\u00dfe Vision: Was hinter der Vision Pro steckt\" \/>\n<meta property=\"og:description\" content=\"Die Vision Pro ist f\u00fcr Tim Cook kein Ziel, sondern der Startpunkt. 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Erfahre, warum Apple so viel in die Vision Pro &amp; ihre Zukunft investiert.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Tim Cooks gro\u00dfe Vision: Was hinter der Vision Pro steckt\",\"datePublished\":\"2025-04-18T15:53:06+00:00\",\"dateModified\":\"2025-04-18T15:55:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt\"},\"wordCount\":779,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Apple-WWDC23-Tim-Cook-with-Apple-Vision-Pro-2.jpg\",\"keywords\":[\"Apple Vision Pro\",\"Apple VR\\\/AR\",\"visionOS\"],\"articleSection\":\"Allgemein\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt\",\"name\":\"Tim Cooks gro\u00dfe Vision: Was hinter der Vision Pro steckt Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/allgemein\\\/tim-cooks-grosse-vision-was-hinter-der-vision-pro-steckt#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Apple-WWDC23-Tim-Cook-with-Apple-Vision-Pro-2.jpg\",\"datePublished\":\"2025-04-18T15:53:06+00:00\",\"dateModified\":\"2025-04-18T15:55:08+00:00\",\"description\":\"Die Vision Pro ist f\u00fcr Tim Cook kein Ziel, sondern der Startpunkt. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tim Cook&#039;s big vision: What&#039;s behind the Vision Pro Apfelpatient","description":"For Tim Cook, the Vision Pro isn&#039;t a goal, but a starting point. 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