{"id":52128,"date":"2025-02-25T18:43:08","date_gmt":"2025-02-25T17:43:08","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=52128"},"modified":"2025-02-25T18:43:10","modified_gmt":"2025-02-25T17:43:10","slug":"apple-defends-the-program-shareholders-support-course","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/apple-verteidigt-dei-programm-aktionaere-unterstuetzen-kurs","title":{"rendered":"Apple defends DEI program \u2013 shareholders support course"},"content":{"rendered":"

Apple is staying true to its line and continues to focus on diversity, equity and inclusion (DEI). At the company's recent shareholder meeting, a motion calling for the end of the DEI program was rejected. CEO Tim Cook emphasized that Apple wants to continue to cultivate a "culture of belonging." While other major tech companies are scaling back their DEI initiatives, Apple is taking a different path.<\/strong><\/p>\n\n\n\n

In recent years, many companies in the US have reconsidered or stopped their diversity and equal opportunity programs. Meta, Google, Amazon, Walmart and Ford have already scaled back their DEI strategies. The National Center for Public Policy Research, a conservative think tank, called on Apple to follow these companies and end its own DEI program. The reasoning: Such programs would pose legal, financial and reputational risks for companies and their shareholders. But Apple clearly opposed this proposal. The company recommended that its shareholders vote against the motion, arguing that corporate culture is just as important as developing innovative products.<\/p>\n\n\n\n

Apple continues to focus on diversity and inclusion<\/h4>\n\n\n\n

The think tank's application was based on the assumption that Apple's DEI initiatives could interfere too much with company processes and potentially pose legal risks. Apple's "Inclusion & Diversity<\/a>\u201cProgram was considered to be particularly far-reaching. Despite this criticism, Apple stuck to its stance and emphasized that the company strives to create a work environment in which all employees can reach their full potential. In its proxy report, Apple had already stated in advance that called<\/a>to vote against the motion. It said that ethical and honest behavior was essential for long-term success. At the shareholders' meeting, Tim Cook confirmed this position and emphasized that Apple would continue to cultivate a "culture of belonging." At the same time, he admitted that there could be adjustments in the future if the legal framework changes.<\/p>\n\n\n\n

Shareholders follow Apple's recommendation<\/h4>\n\n\n\n

The majority of Apple shareholders followed the company's recommendation and rejected the proposal. This means that Apple remains one of the few major tech companies that is sticking to its DEI initiatives. In addition to Apple, Costco is also continuing to focus on diversity, while other companies are rethinking or reducing their strategies. In addition to the vote on the DEI program, three other external proposals were rejected:<\/p>\n\n\n\n