{"id":25746,"date":"2021-08-29T19:58:08","date_gmt":"2021-08-29T17:58:08","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=25746"},"modified":"2021-08-29T19:58:41","modified_gmt":"2021-08-29T17:58:41","slug":"tim-cook-wants-to-introduce-another-major-product-category","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/rumors\/tim-cook-will-noch-eine-weitere-grosse-produktkategorie-vorstellen","title":{"rendered":"Tim Cook wants to introduce another major product category"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>In recent years, there has been a lot of speculation about who will succeed Tim Cook as Apple CEO. Most recently, Cook himself confirmed that he will &quot;probably&quot; no longer be at Apple in 10 years.<\/strong><\/p>\n\n\n\n<p>In the latest <a href=\"https:\/\/www.bloomberg.com\/account\/newsletters\/power-on\" target=\"_blank\" rel=\"noreferrer noopener\">output<\/a> In his &quot;Power On&quot; newsletter, Mark Gurman speculates about the future of the Apple CEO position, writing that many at Apple believe Cook wants to introduce &quot;another major new product category&quot; before he steps down as Apple CEO. According to Gurman, Cook&#039;s focus will be on Apple&#039;s augmented reality glasses. Apple&#039;s hardware AR\/VR efforts will likely be Cook&#039;s last major product category:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tim-cook-k-nnte-zwischen-2025-und-2028-in-den-ruhestand-gehen\">Tim Cook could retire between 2025 and 2028<\/h3>\n\n\n\n\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>At Apple, Cook is believed to want to stick around for another big new product category, which will likely be augmented reality glasses rather than a car - something even further in the future. He also knows that running a company in Silicon Valley is typically a young person&#039;s game, so he won&#039;t stick around long past his prime.<\/p><\/blockquote>\n\n\n\n<p>Gurman also confirms that Apple is planning a mixed reality headset for 2022, with AR glasses also in development for release sometime in the middle of this decade. Gurman believes Cook will likely retire sometime between 2025 and 2028, as he also has a special contract that expires in 2025. Bloomberg had already described Apple&#039;s increasing focus on &quot;succession planning&quot; in a report last year. This report explained that Apple is striving to prepare the next generation of top managers, more on that below. (Image: Apple)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/apple-ceo-cooks-successor-could-already-be-decided\">Apple CEO: Cook&#039;s successor could already be decided<\/a><\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>In recent years there has been much speculation about who will succeed Tim Cook as Apple CEO.<\/p>","protected":false},"author":2,"featured_media":25739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"25"},"footnotes":""},"categories":[25],"tags":[13],"class_list":["post-25746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rumors","tag-techpatient"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tim Cook will noch eine weitere gro\u00dfe Produktkategorie vorstellen<\/title>\n<meta name=\"description\" content=\"In den letzten Jahren wurde immer wieder dar\u00fcber spekuliert, wer die Nachfolge von Tim Cook als Apple CEO antreten wird.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/rumors\/tim-cook-wants-to-introduce-another-major-product-category\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Cook will noch eine weitere gro\u00dfe Produktkategorie vorstellen\" \/>\n<meta property=\"og:description\" content=\"In den letzten Jahren wurde immer wieder dar\u00fcber spekuliert, wer die 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Tim Cook wants to introduce another major product category","description":"In recent years there has been much speculation about who will succeed Tim Cook as Apple CEO.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apfelpatient.de\/en\/rumors\/tim-cook-wants-to-introduce-another-major-product-category","og_locale":"en_US","og_type":"article","og_title":"Tim Cook will noch eine weitere gro\u00dfe Produktkategorie vorstellen","og_description":"In den letzten Jahren wurde 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