{"id":21882,"date":"2021-04-29T14:03:42","date_gmt":"2021-04-29T12:03:42","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=21882"},"modified":"2021-04-29T14:03:43","modified_gmt":"2021-04-29T12:03:43","slug":"ios-14-5-att-internal-facebook-memo-reveals-effects","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen","title":{"rendered":"iOS 14.5 ATT: Internal Facebook memo reveals impact"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple finally rolled out iOS 14.5 to all users this week, bringing the long-awaited App Tracking Transparency into effect. Since announcing the feature, Facebook has complained about the impact this option will have on its business model. Now a leaked memo from the company shows how advertisers will be affected.<\/strong><\/p>\n\n\n\n<p>As reported by Business Insider <a href=\"https:\/\/www.businessinsider.com\/facebook-says-how-apple-change-will-impact-its-ad-business-2021-4?r=DE&amp;IR=T\" target=\"_blank\" rel=\"noreferrer noopener\">uncovered<\/a>, the memo was sent to some advertisers on Wednesday explaining how App Tracking Transparency will affect ads on Facebook and Instagram. The company explains that it expects ad campaign results to gradually &quot;fluctuate&quot; as users update their devices to iOS 14.5 in the coming weeks. Advertisers will lose the ability to tag an ad with an estimated time frame that leads to a conversion when it comes to iOS users. The memo states:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1-day click-through opt-out data will be modeled for advertisers.<\/li><li>7-day click-through and 1-day view-through attribution settings will no longer include iOS 14.5 opt-out events.<\/li><li>28-day click-through, 7-day view-through, and 28-day view-through attribution tools will no longer be available to advertisers.<\/li><\/ul>\n\n\n\n<p>For users using iOS 14.5, both the Facebook and Instagram apps will be automatically removed from tracking settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-facebook-kritisiert-ios-datenschutzrichtlinien-heftig\">Facebook strongly criticizes iOS privacy policies<\/h3>\n\n\n\n\n\n\n\n<p>The company also clarifies that it will not be possible to create things like Mobile App Install campaigns targeting iOS 14.5 users. The campaigns currently active targeting iOS users will no longer be shown for those using iOS 14.5. In the coming weeks, advertisers should expect a decrease in the audience for their ads as more users opt out of tracking. This should of course also impact Facebook&#039;s revenue, which is primarily based on ads. Earlier this week, a report detailed how Tim Cook and Mark Zuckerberg are at loggerheads with how apps handle privacy. The Facebook CEO has been heavily critical of Apple due to changes in iOS privacy policies. However, recently Zuckerberg has argued that the social network will somehow benefit from these changes. How that will actually end up looking remains to be seen. (Photo by Denys Prykhodov \/ Bigstockphoto)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/facebook-changes-the-ranking-of-content-in-the-news-feed\">Facebook changes the ranking of content in the News Feed<\/a><\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple has finally rolled out iOS 14.5 to everyone. Now a leaked Facebook memo shows how advertisers will be affected.<\/p>","protected":false},"author":2,"featured_media":21883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[142,13],"class_list":["post-21882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-facebook","tag-techpatient"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>iOS 14.5 ATT: Interne Facebook-Memo enth\u00fcllt Auswirkungen<\/title>\n<meta name=\"description\" content=\"Apple hat endlich iOS 14.5 f\u00fcr alle ausgerollt. Nun zeigt ein durchgesickertes Facebook Memo, inwiefern Werbetreibende betroffen sein werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-14-5-att-internal-facebook-memo-reveals-effects\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iOS 14.5 ATT: Interne Facebook-Memo enth\u00fcllt Auswirkungen\" \/>\n<meta property=\"og:description\" content=\"Apple hat endlich iOS 14.5 f\u00fcr alle ausgerollt. Nun zeigt ein durchgesickertes Facebook Memo, inwiefern Werbetreibende betroffen sein werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-14-5-att-internal-facebook-memo-reveals-effects\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T12:03:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-29T12:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2021\/04\/bigstock-Alanya-Turkey-December-399379286-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Apple hat endlich iOS 14.5 f\u00fcr alle ausgerollt. Nun zeigt ein durchgesickertes Facebook Memo, inwiefern Werbetreibende betroffen sein werden.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"iOS 14.5 ATT: Interne Facebook-Memo enth\u00fcllt Auswirkungen\",\"datePublished\":\"2021-04-29T12:03:42+00:00\",\"dateModified\":\"2021-04-29T12:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen\"},\"wordCount\":371,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/bigstock-Alanya-Turkey-December-399379286-1.jpg\",\"keywords\":[\"Facebook\",\"TechPatient\"],\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen\",\"name\":\"iOS 14.5 ATT: Interne Facebook-Memo enth\u00fcllt Auswirkungen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/bigstock-Alanya-Turkey-December-399379286-1.jpg\",\"datePublished\":\"2021-04-29T12:03:42+00:00\",\"dateModified\":\"2021-04-29T12:03:43+00:00\",\"description\":\"Apple hat endlich iOS 14.5 f\u00fcr alle ausgerollt. Nun zeigt ein durchgesickertes Facebook Memo, inwiefern Werbetreibende betroffen sein werden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#primaryimage\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/bigstock-Alanya-Turkey-December-399379286-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/bigstock-Alanya-Turkey-December-399379286-1.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"Alanya, Turkey - December 4, 2020: Woman hand holding iPhone 12 Pro Max Gold with social networking service messenger Facebook on the screen.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/ios-14-5-att-interne-facebook-memo-enthuellt-auswirkungen#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.apfelpatient.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iOS 14.5 ATT: Interne Facebook-Memo enth\u00fcllt Auswirkungen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/\",\"name\":\"Apfelpatient\",\"description\":\"Alles rund um Apple!\",\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"alternateName\":\"Apfelpatient\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apfelpatient.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/7dc56ad6c8e9824b76d2c08d4c140e13\",\"name\":\"Milan\",\"logo\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/image\\\/\"},\"description\":\"Hallo und herzlich willkommen auf meinem Technik-Blog! Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"iOS 14.5 ATT: Internal Facebook memo reveals impact","description":"Apple has finally rolled out iOS 14.5 to everyone. 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