{"id":20811,"date":"2021-03-30T14:39:54","date_gmt":"2021-03-30T12:39:54","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=20811"},"modified":"2021-03-30T14:43:04","modified_gmt":"2021-03-30T12:43:04","slug":"one-more-thing-brand-apple-loses-against-swatch","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/one-more-thing-marke-apple-verliert-gegen-swatch","title":{"rendered":"&quot;One more thing&quot; brand: Apple loses to Swatch"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple has lost a court battle in which the company tried to prevent Swiss company Swatch from trademarking the phrase \u201cOne more thing,\u201d famous for surprising spectators and attendees at Apple events.<\/strong><\/p>\n\n\n\n<p>In the dispute over the \u201cOne more thing\u201d trademark, a London judge has ruled in favour of Swatch. In a <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-03-29\/apple-loses-bid-to-stop-swatch-using-jobs-s-one-more-thing-cue?srnd=technology-vp\" target=\"_blank\" rel=\"noreferrer noopener\">report<\/a> Bloomberg states:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" id=\"h-one-more-thing-pflegte-steve-jobs-am-ende-vieler-keynotes-von-apple-inc-zu-sagen-und-damit-das-stichwort-f-r-die-ank-ndigung-eines-neuen-berraschungsprodukts-zu-geben-apple-kann-die-redewendung-seines-gr-nders-nicht-f-r-sich-behalten-entschied-ein-londoner-richter-am-montag-als-er-sich-in-einem-lang-andauernden-streit-um-markenrechte-auf-die-seite-des-schweizer-uhrenherstellers-swatch-group-ag-stellte-der-richter-iain-purvis-erkl-rte-gegen-ber-dem-gericht-dass-die-registrierung-zwar-ein-versuch-des-unternehmens-gewesen-sein-k-nnte-apple-zu-rgern-aber-das-bedeute-nicht-dass-sie-nicht-rechtm-ig-gewesen-sei-richter-purvis-scheint-der-fr-heren-erkl-rung-von-swatch-zuzustimmen-dass-der-ausdruck-von-dem-fiktiven-tv-detektiv-columbo-gepr-gt-wurde-purvis-stellte-fest-dass-ein-fr-herer-gerichtsbeamter-falsch-lag-als-er-sagte-dass-swatchs-absichten-die-grenze-zwischen-der-angemessenen-und-unangemessenen-verwendung-einer-marke-berschritten-haben\"><p>&quot;One more thing,&quot; Steve Jobs used to say at the end of many of Apple Inc.&#039;s keynotes, giving the cue to announce a new surprise product. Apple cannot keep its founder&#039;s phrase to itself, a London judge ruled on Monday, siding with Swiss watchmaker Swatch Group AG in a long-running trademark dispute. Judge Iain Purvis told the court that while the registration may have been an attempt by the company to &quot;annoy&quot; Apple, that did not mean it was not lawful. Judge Purvis seemed to agree with Swatch&#039;s earlier explanation that the phrase was coined by the fictional TV detective Columbo. Purvis found that a previous court official was wrong to say that Swatch&#039;s intentions crossed the line between appropriate and inappropriate use of a trademark.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-apple-und-das-weltbekannte-one-more-thing\">Apple and the world-famous \u201cOne more thing\u201d<\/h3>\n\n\n\n\n\n\n\n<p>The phrase &quot;One more thing&quot; has been a famous catchphrase at Apple events for many years and has often been used to surprise excited attendees and spectators with a new product or feature they weren&#039;t expecting. Apple even called its Apple Silicon November event &quot;One more thing.&quot; Notable &quot;One more thing&quot; surprises in recent years include the 2006 MacBook Pro, the 2008 metal MacBook, FaceTime, the first MacBook Air, the Apple Watch, Apple Music, and the iPhone X. (Image: Apple)<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/pat-gelsinger-intel-wants-to-win-back-apple\">Pat Gelsinger: Intel wants to win back Apple<\/a><\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>Apple has lost a dispute in which the company tried to prevent Swatch from trademarking &quot;One more thing&quot;.<\/p>","protected":false},"author":2,"featured_media":18209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[13],"class_list":["post-20811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-techpatient"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;One more thing&quot;-Marke: Apple verliert gegen Swatch Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apple hat einen Streit verloren, in dem das Unternehmen versucht hat, Swatch daran zu hindern, &quot;One more thing&quot; als Marke zu sch\u00fctzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/one-more-thing-brand-apple-loses-against-swatch\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;One more thing&quot;-Marke: Apple verliert gegen Swatch\" \/>\n<meta property=\"og:description\" content=\"Apple hat einen Streit verloren, in dem das Unternehmen versucht 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Apple!\",\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"alternateName\":\"Apfelpatient\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apfelpatient.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/35b3ddba5832f2bfc7fff5206d4f6b7b\",\"name\":\"Milan\",\"logo\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#\\\/schema\\\/person\\\/image\\\/\"},\"description\":\"Hallo und herzlich willkommen auf meinem Technik-Blog! Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. 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