{"id":18886,"date":"2021-01-28T16:20:46","date_gmt":"2021-01-28T15:20:46","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=18886"},"modified":"2021-01-28T16:27:34","modified_gmt":"2021-01-28T15:27:34","slug":"ios-14-5-apple-announces-app-tracking-transparency","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/ios-14-5-apple-kuendigt-app-tracking-transparenz-an","title":{"rendered":"iOS 14.5: Apple announces "App Tracking Transparency""},"content":{"rendered":"

In honor of World Data Privacy Day on January 28, Apple announced the upcoming introduction of App Tracking Transparency via press release. At the same time, a report entitled "A Day in the Life of Your Data" was published.<\/strong><\/p>\n\n\n\n

Apple has once again addressed the issue of data protection in a new press release. Apple's Software Engineering Vice President Craig Federighi explained that Apple's goal is to "create technology that keeps people's data safe and secure." The statement reads:<\/p>\n\n\n\n

\u201cA Day in the Life of Your Data\u201d<\/h3>\n\n\n\n\n\n\n\n

Privacy means peace of mind, it means security, and it means being in control of your data. Our goal is to build technologies that keep people's data safe and secure. We believe privacy is a fundamental human right, and our teams work every day to embed this in everything we build.<\/p><\/blockquote>\n\n\n\n

Apple says the new report, "A Day in the Life of Your Data," is designed to help users "better understand how third parties track their information across apps and websites." It also highlights how Apple is working to make tracking more transparent and give users more control. The new report, which can be found on Apple's website (link here<\/a> and at the end of the article), also includes new details about Apple's upcoming App Tracking Transparency feature in the form of an FAQ page. For those who aren't familiar with it, here's a reminder. App Tracking Transparency is a new feature that requires apps to get permission from users before tracking them across other apps and websites. <\/p>\n\n\n\n

App tracking transparency: developers must follow rules<\/h3>\n\n\n\n

In the settings, users can also see which apps have requested permission to track, so they can make changes if they see fit. Once this requirement comes into effect, users will, for example, see a pop-up when they open the Facebook app. This message states that Facebook wants to track the user across other apps and websites. There will be two options that users can choose from: "Do not track" or "Allow". The feature has already caused discontent at Facebook. In the "A Day in the Life of Your Data" report, Apple provides an interesting insight into how the feature actually works. The FAQ explains, among other things, the following:<\/p>\n\n\n\n

\"app
Image: Apple<\/figcaption><\/figure>\n\n\n\n