{"id":18032,"date":"2020-12-23T22:54:06","date_gmt":"2020-12-23T21:54:06","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=18032"},"modified":"2020-12-23T22:54:55","modified_gmt":"2020-12-23T21:54:55","slug":"advertising-tracking-feature-appears-under-ios-14-4","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/werbe-tracking-feature-erscheint-unter-ios-14-4","title":{"rendered":"Advertising tracking: Feature appears under iOS 14.4"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Early next year, iOS 14 (iOS 14.4) will require apps to obtain user consent to collect their random advertising identifier, which will be used by advertisers to deliver and track personalized ads.<\/strong><\/p>\n\n\n\n<p>Apple released the first beta of iOS 14.4 last week. Now the first testers are reporting that the new data protection feature has apparently been implemented. Users are asked whether they want to allow or deny tracking. A screenshot was posted on the MacRumors forum <a href=\"https:\/\/www.macrumors.com\/2020\/12\/23\/ios-14-4-beta-app-tracking-prompt\/\" target=\"_blank\" rel=\"noreferrer noopener\">divided<\/a>, which shows the pop-up in conjunction with the NBA application. The final version of iOS 14.4 is expected in January or February. This would also match Apple&#039;s timeframe of &quot;early 2021.&quot; The company originally wanted to introduce the prompt in September, but this was delayed to give developers more time to prepare. Last week, Facebook claimed that Apple&#039;s new requirement will hurt small businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-1024x573.jpg\" alt=\"iOS 14.4\" class=\"wp-image-18034\" srcset=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-1024x573.jpg 1024w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-300x168.jpg 300w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-768x430.jpg 768w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-1536x859.jpg 1536w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-750x420.jpg 750w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4-1140x638.jpg 1140w, https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/nba-app-tracking-transparency-prompt-ios-14-4.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>via MacRumors<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ios-14-4-nutzern-eine-wahl-lassen\">iOS 14.4: \u201cGive users a choice\u201d<\/h3>\n\n\n\n\n\n\n\n<p>The social media giant previously announced the measures with the words <a href=\"https:\/\/www.apfelpatient.de\/en\/news\/advertising-tracking-facebook-continues-to-attack-apple\">criticized<\/a>, it&#039;s about &quot;profit, not privacy,&quot; and claims that Apple will force smaller companies to charge people for subscriptions and in-app purchases while increasing Apple&#039;s own revenue streams. Apple responded to the criticism as follows:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We believe this is a simple matter of standing up for our users. Users should know when their data is being collected and shared with other apps and websites\u2014and they should have the choice to allow it or not. App Tracking Transparency in iOS 14 doesn&#039;t require Facebook to change its approach to tracking users and creating targeted ads, it just requires them to give users a choice. <em>(Photo by manae \/ Bigstockphoto)<\/em><\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.apfelpatient.de\/en\/news\/ios-14-4-new-handoff-experience-with-homepod-mini\">iOS 14.4: New Handoff experience with HomePod mini<\/a><\/li><\/ul>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-kennt-ihr-schon-unsere-amazon-storefront-dort-findet-ihr-eine-handverlesene-auswahl-von-diversen-produkten-f-r-euer-iphone-und-co-viel-spa-beim-st-bern\"><em>Have you already visited our Amazon Storefront? There you&#039;ll find a hand-picked selection of various products for your iPhone and other devices \u2013 <span class=\"has-inline-color has-vivid-red-color\"><a href=\"https:\/\/www.amazon.de\/shop\/apfelpatientofficial\" class=\"ek-link\" data-wpel-link=\"exclude\" rel=\"follow noopener\" target=\"_self\"><span style=\"text-decoration: underline\" class=\"ek-underline\">enjoy browsing<\/span><\/a> !<\/span><\/em><\/h6>\n\n\n\n<h6 class=\"wp-block-heading translation-block\" id=\"h-der-beitrag-enthalt-partnerlinks\">This post contains <a data-type=\"URL\" data-id=\"https:\/\/www.apfelpatient.de\/partnerprogramm\" href=\"https:\/\/www.apfelpatient.de\/en\/partner-program\" data-wpel-link=\"internal\" target=\"_self\">affiliate links<\/a>.<\/h6>","protected":false},"excerpt":{"rendered":"<p>In early 2021, iOS 14.4 will require apps to obtain user consent to collect their random advertising identifier.<\/p>","protected":false},"author":2,"featured_media":18033,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"9"},"footnotes":""},"categories":[9],"tags":[3,565],"class_list":["post-18032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ios","tag-ios-14-4"],"yoast_head":"<!-- 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ihre zuf\u00e4llige Werbekennung zu erfassen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/advertising-tracking-feature-appears-under-ios-14-4\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-23T21:54:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-23T21:54:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/12\/bigstock-Galati-Romania-March-359292763.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" 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