{"id":11264,"date":"2020-03-30T18:37:07","date_gmt":"2020-03-30T16:37:07","guid":{"rendered":"https:\/\/www.apfelpatient.de\/?p=11264"},"modified":"2021-02-27T21:07:22","modified_gmt":"2021-02-27T20:07:22","slug":"augmented-reality-facebook-beats-apple","status":"publish","type":"post","link":"https:\/\/www.apfelpatient.de\/en\/news\/augmented-reality-facebook-kommt-apple-zuvor","title":{"rendered":"Augmented Reality: Facebook beats Apple to the punch"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>Apple&#039;s interest in augmented reality has long been no secret. But Facebook is also very interested in augmented reality.&nbsp;<\/strong><\/p>\n\n\n\n<p>According to a new report from The Information, Apple is said to have considered buying British company Plessey Semiconductors, a manufacturer of micro-LED displays for augmented reality devices. <a href=\"https:\/\/www.theinformation.com\/articles\/facebook-strikes-deal-for-ar-displays-trying-to-squeeze-out-apple\" class=\"ek-link\"><span style=\"text-decoration: underline;\" class=\"ek-underline\"><span style=\"color:#cf2e2e\" class=\"has-inline-color\">report<\/span><\/span><\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Facebook has struck a deal to buy all of British company Plessey&#039;s augmented reality displays as the social network tries to build AR glasses that can overlay virtual objects on the real world. The deal could give Facebook an edge over Apple, which recently considered buying Plessey, one of the few AR display makers, two people familiar with the matter said.<\/p><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Facebook confirms the deal and provides insight&nbsp;<\/h3>\n\n\n\n\n\n\n\n<p>Apple&#039;s work in the area of augmented reality is already well advanced, as can be seen in frameworks such as ARKit and RealityKit and more. But Facebook could now gain an advantage from the deal. Whether this will affect Apple&#039;s future progress remains to be seen. The deal has already been confirmed by Facebook. In the course of this, the company explained that the development of real AR glasses will take &quot;years&quot; - the aim is to bring friends and family even closer together. Whether the implementation will be successful remains to be seen, of course. You can find more on the subject of Apple and augmented reality in our <a href=\"https:\/\/www.apfelpatient.de\/en\/day\/augmented-reality\" class=\"ek-link\"><span style=\"text-decoration: underline;\" class=\"ek-underline\"><span style=\"color:#cf2e2e\" class=\"has-inline-color\">archive<\/span><\/span><\/a>.&nbsp;<em>(Photo by Andrey Suslov \/ Bigstockphoto)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Apple&#039;s interest in augmented reality has long been no secret. But Facebook is also very interested in augmented reality. <\/p>","protected":false},"author":2,"featured_media":11262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override":[{"single_blog_custom":"","sidebar":"","second_sidebar":"","share_position":"","share_float_style":"","post_date_format":"","post_date_format_custom":"","post_reading_time_wpm":"","zoom_button_out_step":"1","zoom_button_in_step":"1","number_popup_post":"1"}],"image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post_position":"","trending_post_label":"","sponsored_post_label":"","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo":"","sponsored_post_desc":""},"jnews_primary_category":{"id":"265"},"footnotes":""},"categories":[9],"tags":[609,109,134,142],"class_list":["post-11264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-apple-vr-ar","tag-ar-brille","tag-augmented-reality","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Augmented-Reality: Facebook kommt Apple zuvor Apfelpatient<\/title>\n<meta name=\"description\" content=\"Apples Interesse an der erweiterten Realit\u00e4t ist schon lange kein Geheimnis mehr. Doch auch Facebook ist sehr an Augmented-Reality interessiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apfelpatient.de\/en\/news\/augmented-reality-facebook-beats-apple\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Augmented-Reality: Facebook kommt Apple zuvor\" \/>\n<meta property=\"og:description\" content=\"Apples Interesse an der erweiterten Realit\u00e4t ist schon lange kein Geheimnis mehr. Doch auch Facebook ist sehr an Augmented-Reality interessiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apfelpatient.de\/en\/news\/augmented-reality-facebook-beats-apple\" \/>\n<meta property=\"og:site_name\" content=\"Apfelpatient\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/apfelpatientOfficial\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-30T16:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-27T20:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apfelpatient.de\/wp-content\/uploads\/2020\/03\/bigstock-Woman-In-Vr-Headset-Looking-At-293755813.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Milan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Apples Interesse an der erweiterten Realit\u00e4t ist schon lange kein Geheimnis mehr. Doch auch Facebook ist sehr an Augmented-Reality interessiert.\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Milan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor\"},\"author\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"headline\":\"Augmented-Reality: Facebook kommt Apple zuvor\",\"datePublished\":\"2020-03-30T16:37:07+00:00\",\"dateModified\":\"2021-02-27T20:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor\"},\"wordCount\":260,\"publisher\":{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\",\"name\":\"Apfelpatient\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/bigstock-Woman-In-Vr-Headset-Looking-At-293755813.jpg\",\"keywords\":[\"Apple VR\\\/AR\",\"AR-Brille\",\"Augmented Reality\",\"Facebook\"],\"articleSection\":\"News\",\"inLanguage\":\"en-US\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor\",\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor\",\"name\":\"Augmented-Reality: Facebook kommt Apple zuvor Apfelpatient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apfelpatient.de\\\/news\\\/augmented-reality-facebook-kommt-apple-zuvor#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apfelpatient.de\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/bigstock-Woman-In-Vr-Headset-Looking-At-293755813.jpg\",\"datePublished\":\"2020-03-30T16:37:07+00:00\",\"dateModified\":\"2021-02-27T20:07:22+00:00\",\"description\":\"Apples Interesse an der erweiterten Realit\u00e4t ist schon lange kein Geheimnis mehr. 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Als gro\u00dfer Apple-Fan berichte ich hier \u00fcber alles, was mit Apple zu tun hat: von den neuesten News und spannenden Ger\u00fcchten \u00fcber hilfreiche Tipps und Tricks bis hin zu ausf\u00fchrlichen Produkttests. Wenn du genauso technikbegeistert bist wie ich, bist du hier genau richtig!\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apfelpatientOfficial\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/milan-jovicic-42aa0231b\"],\"url\":\"https:\\\/\\\/www.apfelpatient.de\\\/en\\\/author\\\/apfeladmin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Augmented Reality: Facebook beats Apple to it Apfelpatient","description":"Apple&#039;s interest in augmented reality has long been no secret. 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